Fractional CMO Show For Women Only (Guys, Skip This One)
In this episode of The Fractional CMO Show, Casey Stanton speaks directly to women in the marketing world who want to step into the fractional CMO role but often hold themselves back. Drawing from coaching over 200 women inside the Accelerator, Casey highlights the recurring patterns he sees β undercharging, over-justifying, second-guessing their expertise, and hesitating to bring in outside specialists.
He walks through the dangers of discounting, the importance of choosing clients who can afford real marketing investment, and how to step into a CEO-level mindset where you orchestrate talent rather than trying to do everything yourself. From understanding EBITDA constraints to leveraging micro-experts on Upwork, Casey gives women a roadmap for charging premium rates and positioning themselves as strategic leaders.
Whether you're a marketer trying to break out of "doer" mode or a fractional CMO struggling to own your value, this episode offers the mindset, frameworks, and permission you need to finally step into the role with confidence.
Key Topics Covered:- Why Casey recorded this message specifically for women fractional CMOs
- The pricing gap: why women tend to undercharge and overexplain
- How to set rates based on the life you want, not what clients expect
- The difference between declaring your price vs. justifying your price
- How money stories and morality distort pricing decisions
- Why you should only work with clients who can afford both you and a real marketing budget
- The dangers of taking on low-EBITDA or discount clients
- Leadership vs. strategy vs. implementation β and why implementation traps women
- Why hiring experts is not a threat, but a superpower
- How confidence is created through intention, not credentials
- Using Upwork and micro-experts to multiply your effectiveness
- Selling future outcomes instead of tactical deliverables
- When to walk away from clients who cannot support growth
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π Master the Game with These Must-Read Books π
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
π CMOx.com/book
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks likeβand how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/