Fractional CMO Show Bonus Coaching with Casey - Part 2
In this bonus episode of The Fractional CMO Show, Casey opens up a raw coaching call with people who aren't fractional CMOs yet—but want to be. These are agency owners tired of the hamster wheel, strategists stuck doing execution, and full-time employees wondering if this fractional thing is actually real.
John is worried about getting pulled into grunt work. Laura thinks she needs a bigger title before she's "qualified enough." Beth is stuck in small-town Iowa wondering how to build a sales funnel. Angela keeps getting asked for small projects when she wants to sell the big vision. Casey coaches through each scenario in real-time, cutting through the mental blocks that keep people from winning their first client.
The truth? You're already qualified. Geography doesn't matter. One client at $5K/month will completely shift how you see what's possible.
Key Topics Covered:
-First month delivers strategy ($10K-$12K), then transition to $10K/month engaged or $4K/month advisor ongoing
-Tell clients immediately you work with marketing talent (20-40 hrs/week), not as the talent
-Stop waiting for permission, another title, or more experience—you have enough today
-Geography is irrelevant: Cold email, LinkedIn content, becoming the online expert—that's how you win
-Ask curious questions, don't pitch: "Where are you? Where do you want to be? What's working?" Let them chase you
-Fixed pricing only: Monthly retainer, no projects. When they ask for project pricing: "That's not for me. I do fixed fees."
-Own the 2-year vision: Zoom out from small projects to the destination, then chunk it into campaigns they can't execute without you
🌟 Take the First Step Toward Growth with CMOx 🌟
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📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with…
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/