Fractional CMO Show

Discover the three essential stages of success for fractional CMOs, from getting sales ready to scaling beyond $10K a month. Learn how to define your services, set effective pricing, and prioritize speed to market over branding perfection. Casey shares common pitfalls new fractional CMOs face, insights on overcoming self-doubt, and the value of building a supportive community. Collaborating with peers and transforming businesses are key themes that promise to elevate your impact and income in this dynamic growth journey.

In this episode, we explore one of the most powerful and underutilized marketing strategies for fractional CMOs: the Short-Term Nurture Sequence (STN). This email campaign builds structure within marketing departments, reduces overwhelm, and converts long-tail leads into loyal customers over time. Learn how to craft a repeatable nurture system using four essential email types—without relying on fancy templates. Whether you’re launching your first STN or refining an existing one, this episode gives you a practical roadmap to build trust, educate leads, and drive action.   🔑 Key Topics Discussed: -Why STN is a foundational campaign for fractional CMOs -Breaking down the STN: Education, Objection Handling, Social Proof, and Hard Pushes -The power of long-tail leads and how to convert them over time -Structuring your nurture emails to reduce overwhelm and increase conversions -Building 30, 90, 180, and 365-day sequences for maximum ROI -The value of plain-text emails over designed templates -How to track and improve each email’s performance with clear metrics -Real-world examples from marketing, radios, cars, and watches to explain buyer behavior 🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  📚 Master the Game with These Must-Read Books 📚   Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.   The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.   👉 CMOx.com/book   Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.   👉 CMOx.com/find-your-cmo   Start reading and take control of your marketing future. Connect with Casey Stanton:    LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/  

Feeling stuck as a one-person marketing department? Casey lays out why the marketing technician is the must-have hire to level up your fractional CMO game. In this episode, you’ll learn how to assess team gaps, find the right kind of marketing technician, and avoid the trap of doing all the implementation work yourself. Casey breaks down exactly how to recruit, train, and manage this key role—plus how to scale with AI and global talent without blowing up your client’s budget. If you’re serious about staying strategic and solving bigger problems, don’t miss this. Here’s what we talked about:  - Why fractional CMOs need marketing technicians - GWC framework for evaluating team members - Delegation filters and training plans - Process vs. project-oriented technicians - Hiring process locally and globally - AI’s growing role in implementation - Testing process to vet candidates 🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  📚 Master the Game with These Must-Read Books 📚   Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.   The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.   👉 CMOx.com/book   Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.   👉 CMOx.com/find-your-cmo   Start reading and take control of your marketing future. Connect with Casey Stanton:    LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

Explore the art of building invaluable relationships with visionary entrepreneurs. Discover strategies to encourage clients to invite you to their next ventures. Learn the difference between business success and personal growth, while motivating teams with a compelling vision. Dive into profitability tactics, including cost-cutting and effective operations management. Uncover the power of shared missions to help companies outshine competitors and sustain long-term success.

Not sure if you're experienced enough to be a successful fractional CMO? In this episode, Casey Stanton breaks down what it really takes to step into the role. He tackles common doubts about age, experience, and industry background—proving that success isn't about years in the game but about solving bigger problems. Casey shares insights on why marketing teams are shrinking, how AI is reshaping the landscape, and why confidence rooted in intention is the key to landing high-paying clients. Here’s what we talked about: - Experience vs. perception and why problem-solving matters more than years in the field. - How AI is reshaping marketing teams and creating more opportunities for strategic leadership. - Debunking the idea that you need decades of experience to be effective as a fractional CMO. - Why confidence should come from intention rather than past experience. - How to succeed as a fractional CMO even without direct experience in a particular industry. - Why taking time off for personal reasons doesn’t disqualify you from leadership roles.   🌟 Take the First Step Toward Growth with CMOx 🌟  Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!    🎙️ Stay Ahead with the Fractional CMO Show 🎙️  Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast  Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com  Subscribe today and start leveling up your marketing game!  Connect with Casey Stanton:  LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/  

Discover how AI is revolutionizing marketing with deep research tools that empower data-driven decision-making. Learn about AI voice agents enhancing lead generation and their potential for transforming communication. The podcast highlights AI's ability to train other AI models, paving the way for smarter automation. Explore the evolving landscape of marketing roles, especially for fractional CMOs, as they adapt to these changes while focusing on leadership and strategic problem-solving to stay ahead of the curve.

Are you actually running a business as a fractional CMO, or just going through the motions? In this episode of The Fractional CMO Show, Casey Stanton breaks down the difference between being in business and playing business. He calls out the distractions—like obsessing over websites, business cards, and LLC structures—that keep marketers from making real money. Instead, he shares the key to success: solving big problems, talking to check writers, and building deal flow. If you’re ready to stop spinning your wheels and start landing high-value clients, this episode is for you.   Here’s what we talked about:  - The difference between being in business vs. playing business - Common distractions: websites, business cards, and unnecessary LLC setups - Why talking to check writers is the fastest path to success - How to build real deal flow and attract high-paying clients - Why dressing the part and fancy branding don’t matter - The power of community and surrounding yourself with high-level thinkers 🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!    🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  Connect with Casey Stanton:    LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/  

What if making $81k a month as a fractional CMO isn't the dream you think it is? In this episode of The Fractional CMO Show, Casey uncovers the hidden challenges behind high-earning solo practices—and how to build a sustainable, scalable business instead. From avoiding burnout to leveraging AI, structuring client engagements, and pricing your services for long-term success, Casey shares the playbook for thriving as a fractional executive. Don't just chase revenue—build a career that lasts. Tune in now! Here’s what we talked about:  - Why having too many clients in different niches leads to inefficiency. - The challenge of context switching and why focusing on a niche is crucial. - The evolving role of AI in marketing execution and business management. - The downside of overspending on expensive tools and platforms early on. - The shift from "fraction of the cost" to "everything you need." - How to structure marketing teams efficiently for growth. - Selling outcomes, not hours—why hourly rates diminish your value. 🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!    🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  Connect with Casey Stanton:    LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

Struggling to stay ahead as a fractional CMO? Casey breaks down the power of concreteness—why understanding how things actually work makes you a stronger, more resilient marketing leader. Learn how to go beyond abstraction, delegate effectively, and solve bigger problems that drive real impact. From APIs and CRMs to building a high-value team, this episode is packed with insights to help you level up and lead with confidence. Here’s what we talked about:  - The importance of concreteness vs. abstraction - Delegating everything except leadership - How to spot-check technical work without being an expert - Avoiding reliance on a single platform (e.g., HubSpot) - Focusing on strategy, not execution - Hiring the right people and holding them accountable - Simplifying marketing for better results 🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  Connect with Casey Stanton:    LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

In this episode of The Fractional CMO Show, Casey Stanton dives into the realities of charging premium rates as a fractional CMO. Inspired by a recent discussion in the CMOX Accelerator group, Casey explores the mindset, strategies, and client selection process necessary to command high-ticket retainers. He is joined by multiple guests who share their journeys in transitioning from agency work to fractional CMO roles, overcoming pricing objections, and finding the right clients willing to pay $8,000+ per month. Whether you're new to the fractional CMO model or looking to scale your business, this episode will provide actionable insights to help you charge what you're worth and work with high-value clients. Here’s what we talked about:  - Why premium clients exist and how to position yourself to attract them - Understanding which industries can sustain high marketing budgets - How ad spend and overall marketing investment correlate with your fees - Shifting from execution-based services to strategic leadership - Real-life case studies of marketers successfully making the leap - The value of helping businesses build internal marketing teams vs. relying on agencies - Closing high-ticket deals by positioning yourself as a problem solver   🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: 👉 CMOx.com/call We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success! 🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 👉 CMOx.com/podcast Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 👉 FractionalCMOShow.com Subscribe today and start leveling up your marketing game!   Connect with Casey Stanton: Website: https://caseystanton.com/LinkedIn: https://www.linkedin.com/in/caseystanton