Fractional CMO Show Concreteness: Delivering world-class outcomes as a Fractional CMO (without being an expert in all the tools and platforms)
Struggling to stay ahead as a fractional CMO? Casey breaks down the power of concreteness—why understanding how things actually work makes you a stronger, more resilient marketing leader. Learn how to go beyond abstraction, delegate effectively, and solve bigger problems that drive real impact. From APIs and CRMs to building a high-value team, this episode is packed with insights to help you level up and lead with confidence.
Here’s what we talked about:
- The importance of concreteness vs. abstraction
- Delegating everything except leadership
- How to spot-check technical work without being an expert
- Avoiding reliance on a single platform (e.g., HubSpot)
- Focusing on strategy, not execution
- Hiring the right people and holding them accountable
- Simplifying marketing for better results
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Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/