Fractional CMO Show Concreteness: Delivering world-class outcomes as a Fractional CMO (without being an expert in all the tools and platforms)
Mar 4, 2025
Explore the importance of concreteness in marketing leadership. Learn to delegate effectively while maintaining accountability, and discover how to evaluate tools like CRMs and APIs without being a coding expert. Understand the balance between strategy and tactics by hiring specialized talent. Simplify your customer journey to boost conversions, and focus on solving core business problems. Casey offers key insights on building a resilient marketing team and emphasizes the value of curiosity and fundamental knowledge in leading confidently.
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Know One Level Deeper Than The GUI
- Living only at the GUI level leaves you fragile when platforms change or when clients switch tools.
- Learn one level deeper so you can understand how systems connect and why things fail.
Practice Basic Web Tech Skills
- Learn practical technical primitives like viewing source, recognizing Google Tag Manager or Analytics code, and what an iframe is.
- Spin up a test WordPress site and practice installing tags and GTM so you can spot-check implementations.
Use APIs To Stitch Systems Together
- Understand what APIs are and how they let applications talk to each other so you can ask the right questions.
- Use ChatGPT to quickly check whether a tool has an API and read its docs to evaluate integration options.
