Intro

Struggling to stay ahead as a fractional CMO? Casey breaks down the power of concreteness—why understanding how things actually work makes you a stronger, more resilient marketing leader. Learn how to go beyond abstraction, delegate effectively, and solve bigger problems that drive real impact. From APIs and CRMs to building a high-value team, this episode is packed with insights to help you level up and lead with confidence.

Here's what we talked about:

- The importance of concreteness vs. abstraction

- Delegating everything except leadership

- How to spot-check technical work without being an expert

- Avoiding reliance on a single platform (e.g., HubSpot)

- Focusing on strategy, not execution

- Hiring the right people and holding them accountable

- Simplifying marketing for better results

🌟 Take the First Step Toward Growth with CMOx 🌟

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📅 Schedule your call today:

👉 CMOx.com/call

We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!

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👉 CMOx.com/community

Looking forward to seeing you inside! 🚀

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Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:

👉 FractionalCMOShow.com

Subscribe today and start leveling up your marketing game!

Connect with Casey Stanton:

LinkedIn: https://www.linkedin.com/in/caseystanton/

Website: https://caseystanton.com/