Struggling to stay ahead as a fractional CMO? Casey breaks down the power of concretenessโwhy understanding how things actually work makes you a stronger, more resilient marketing leader. Learn how to go beyond abstraction, delegate effectively, and solve bigger problems that drive real impact. From APIs and CRMs to building a high-value team, this episode is packed with insights to help you level up and lead with confidence.
Here's what we talked about:
- The importance of concreteness vs. abstraction
- Delegating everything except leadership
- How to spot-check technical work without being an expert
- Avoiding reliance on a single platform (e.g., HubSpot)
- Focusing on strategy, not execution
- Hiring the right people and holding them accountable
- Simplifying marketing for better results
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Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
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Looking forward to seeing you inside! ๐
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Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
