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In this episode of The Fractional CMO Show, Casey Stanton dives into the realities of charging premium rates as a fractional CMO. Inspired by a recent discussion in the CMOX Accelerator group, Casey explores the mindset, strategies, and client selection process necessary to command high-ticket retainers. He is joined by multiple guests who share their journeys in transitioning from agency work to fractional CMO roles, overcoming pricing objections, and finding the right clients willing to pay $8,000+ per month. Whether you're new to the fractional CMO model or looking to scale your business, this episode will provide actionable insights to help you charge what you're worth and work with high-value clients. Here’s what we talked about:
- Why premium clients exist and how to position yourself to attract them
- Understanding which industries can sustain high marketing budgets
- How ad spend and overall marketing investment correlate with your fees
- Shifting from execution-based services to strategic leadership
- Real-life case studies of marketers successfully making the leap
- The value of helping businesses build internal marketing teams vs. relying on agencies
- Closing high-ticket deals by positioning yourself as a problem solver
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Connect with Casey Stanton:
Website: https://caseystanton.com/LinkedIn: https://www.linkedin.com/in/caseystanton