Fractional CMO Show Leverage this Marketing Campaign for your Fractional CMO Clients
In this episode, we explore one of the most powerful and underutilized marketing strategies for fractional CMOs: the Short-Term Nurture Sequence (STN). This email campaign builds structure within marketing departments, reduces overwhelm, and converts long-tail leads into loyal customers over time. Learn how to craft a repeatable nurture system using four essential email types—without relying on fancy templates. Whether you’re launching your first STN or refining an existing one, this episode gives you a practical roadmap to build trust, educate leads, and drive action.
🔑 Key Topics Discussed:
-Why STN is a foundational campaign for fractional CMOs
-Breaking down the STN: Education, Objection Handling, Social Proof, and Hard Pushes
-The power of long-tail leads and how to convert them over time
-Structuring your nurture emails to reduce overwhelm and increase conversions
-Building 30, 90, 180, and 365-day sequences for maximum ROI
-The value of plain-text emails over designed templates
-How to track and improve each email’s performance with clear metrics
-Real-world examples from marketing, radios, cars, and watches to explain buyer behavior
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📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/