Fractional CMO Show Bonus Coaching with Casey - Part 1
In this episode of The Fractional CMO Show, Casey opens up a raw coaching call with people who aren't fractional CMOs yet—but want to be. These are agency owners tired of the hamster wheel, strategists stuck doing execution, and full-time employees wondering if this fractional thing is actually real.
Casey coaches through real deals happening this week: Eric transitioning from agency to targeting private equity exits, Roxy discovering clients keep telling her she's a "really strong strategist" but she's drowning in execution, Paul pitching a $30M company, and Ernesto trying to find IVF clinic owners who want marketing leadership instead of just need it. The conversation cuts through the noise—stop pitching, stop discounting, start having curious conversations that make fractional CMO services the obvious solution.
Key Topics Covered:
-The 3-5 client rule: Three is ideal—more clients means mixing up names like dating multiple people at once
-Financial structure: Client pays your fee directly (~$9,700 of $10K), then separately pays for the team you build
-Luxury pricing: They should say "that makes sense" not "can you discount?"
-Warm outreach: Share your shift, ask "who should I meet?" not "will you hire me?"
-The exit conversation: Surface if they're selling in 2 years—they won't tell their team but they'll tell you
-Never pitch, discover: Ask questions until fractional CMO is obvious, then "what questions do you have?"
-Agency owners can transition without shutting down—fractional work is separate
-Discounting kills relationships: Clients who negotiate once nickel-and-dime forever
-Find people who want to grow: Show them you're the bridge—they don't need to know fractional CMO exists yet
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📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/