Fractional CMO Show A Roundtable of Women, Succeeding as Fractional CMOs: Part 2
In this episode of The Fractional CMO Show, Casey continues the conversation with a dozen successful women from the CMOx accelerator boardroom. This is part two of a webinar series where these fractional CMOs get real about building six-figure practices on their own terms.
These aren't beginners. These are women commanding $10K+ monthly retainers, managing teams of 30+ people across multiple clients, and turning down full-time job offers even when they didn't have paying clients yet. They come from automotive, financial services, SaaS, climate tech, life sciences, and consumer brands.
The conversation digs into pricing psychology, imposter syndrome, getting ghosted by prospects, why portfolio obsession is a waste of time, and the counterintuitive truth that higher-paying clients are actually less demanding. Casey laser coaches through some tough questions about what's really holding people back from charging what they're worth and claiming the expert position they've already earned.
Key Topics Covered:
-Why higher-paying clients are less demanding and require less "keyboard time" while creating bigger impact
-Stop competing on price—establish your rate and find clients who pay it, not clients you have to convince
-Corporate conditioning taught you the finish line always moves—fractional work means you set the standards
-You're not competing with other fractionals—your success lives in relationships with 20-50 people over your lifetime
-Getting ghosted isn't personal until they explicitly say no—keep following up with creative persistence
-Pitch decks are overrated—sell the bespoke solution, not a menu of services
-Some deals close in a day, others take a year of showing up consistently in someone's world
-Who's a good fit: committed, coachable, vulnerable people willing to do the work and hear no
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📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with…
Courtney Joaquin: https://www.toomuchconsulting.com/
Stacie Dauffenbach: https://www.linkedin.com/in/staciedauffenbach/
Lisa Ortscheid: https://www.driving4ward.com/
Mandy MacPhee: ca.linkedin.com/in/mandymacphee
Laura Bassett: https://www.linkedin.com/in/lauralbassett/
Christy Poulos: https://www.linkedin.com/in/christinepoulos/
Lisa Perry: https://www.linkedin.com/in/lisaperrymarketing/
Brandi Tindall: https://www.branditindall.com/
Jessie Peters: https://www.linkedin.com/in/jessie-peters/
Erin McMahon: https://erin-mcmahon.mykajabi.com/
Lauren Howard: https://www.laurenmhoward.work/
Kim Snell: https://www.linkedin.com/in/kimsnell-ceo
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/