A Roundtable of Women, Succeeding as Fractional CMOs: Part 1

Dec 9, 2025

01:01:19

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In this episode of The Fractional CMO Show, a dozen women from the CMOx accelerator boardroom come together to share their real experiences building successful fractional CMO practices. This is part one of a two-part series that started when member Courtney challenged Casey's solo episode—pointing out there was a whole perspective he couldn't see. These aren't theoretical success stories. These are women pulling in $10K+ per month in recurring revenue, with at least two hitting $50,000 months in November. They come from wildly different backgrounds: automotive, financial services, SaaS, climate tech, life sciences, and consumer brands.

The group dig into what it's actually like—the double standards, the over-apologizing, the tendency to work above contract and undercharge, the corporate conditioning that taught them to fight for a seat at the table and then second-guess everything once they got there. But this isn't a grievance session. It's about what's possible on the other side: no politics, choosing your clients, charging what you're worth, and showing up as the expert you always were without making yourself smaller. Key Topics Covered:

Why women undercharge and go "far above and beyond" contracts—and the conditioning behind it

-The "too direct" double bind: male colleagues say it, they're leaders—you say it, you're a bitch

-Your ideas get ignored until a guy repeats them five minutes later

-Why clients let fractionals challenge them but shut down internal employees saying the exact same thing

-The confidence gap: men apply at 30%, women wait for 90%—time to close it

-Stop apologizing for things that aren't yours

-As a fractional, you get to fire bad clients and set real boundaries—something full-time never allowed

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