Nudge

Harvard Professor Todd Rodgers reveals how 22,000 Brits were persuaded to do 1,000 hours of community service, including cleaning sewage. The discussion touches on the power of simple writing, effectiveness of subject lines, impact of text formatting, and effective communication strategies.

Exploring the power of swear words in marketing and communication, the podcast reveals how profanity can enhance credibility in reviews. It discusses the impact of swearing in ads, with case studies from Bud Light and KFC highlighting the benefits of authenticity in crisis management. The episode delves into the persuasive influence of explicit language in advertising and consumer perception.

Explore the challenges JFK faced in convincing the public about the Apollo program. Learn about the competitive dynamics of the Space Race and JFK's strategic decision. Discover the contrast between rationality and emotion in persuasion tactics. Delve into the emotional power of JFK's compelling speech about reaching the moon.

Former FBI chief hostage and kidnapping negotiator, Chris Voss, shares insights on negotiation tactics. Topics include mastering mirroring, leveraging odd numbers in negotiations, using specific numbers for believability, and the significance of autonomy and empathy in deal-making.

Former FBI chief hostage negotiator Chris Voss shares worst mistakes in negotiations, emphasizing human psychology. Topics include pitfalls of anger, effectiveness of 'You Are Free to Refuse' tactic, impact of using first names, and navigating negotiation pitfalls with autonomy.

Learn top pricing tips from 10 experts on setting precise prices, using scarcity to boost sales, leveraging discounts, and optimizing pricing promotions with effective persuasion techniques.

Behavioral economist Rory Sutherland discusses quitting smoking, increasing McDonald's orders, promoting recycling in London, fixing broken pension schemes, and making high earners pay more taxes in a captivating and thought-provoking podcast episode.

Learn about the power of timing and social proof in persuasion, the influence of AI on marketing, and persuasion techniques backed by scientific studies. Discover six simplified techniques to enhance your ability to influence others.

Prof Todd Rodgers, expert in writing, discusses the power of concise communication in writing. He shares studies on email length, editing newsletters, and simplifying content to increase engagement. The podcast explores how less is more in communication strategies and offers tips for enhancing reader-friendly writing.

Professor Sarah Moore discusses how gaining deeper knowledge can diminish enjoyment, exploring the impact of language in marketing, evolution of word of mouth studies, and analyzing the downside of knowing too much. The podcast highlights how rational explanations and expertise can affect enjoyment, and the importance of balancing knowledge and mystery for a fulfilling emotional experience.