Nudge I shrunk Britain’s #1 bread. Did anyone notice?
Nov 11, 2024
Grace Farrell, a consumer expert from Which? and co-host of the Get Answers podcast, dives into the controversial phenomenon of shrinkflation. She experiments with shrinking a popular loaf of bread and explores the psychology behind why consumers often don't notice such changes. Grace discusses the subtle impact of shrinkflation on spending habits and highlights the challenges of consumer awareness. The conversation also uncovers the need for enhanced transparency in product labeling to empower shoppers in their purchasing decisions.
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Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
Unpacking Shrinkflation
02:47 • 9min
Investigating Consumer Awareness of Shrinkflation
11:26 • 2min
Consumer Insights on Iburton's Bread
13:51 • 2min
Public Awareness and Consumer Choices in Modified Products
15:32 • 3min
The Impact of Shrinkflation and Consumer Awareness
18:04 • 4min
