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2min chapter
I shrunk Britain’s #1 bread. Did anyone notice?
Nudge
Consumer Insights on Iburton's Bread
Participants discuss their experiences with Iburton's bread, focusing on its plain packaging and commendable taste. The chapter also hints at an experiment involving the difference in sizes of the bread loaves presented for review.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode