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Methods of Persuasion
How to Use Psychology to Influence Human Behavior
Book • 2013
In 'Methods of Persuasion,' Nick Kolenda reveals the psychological techniques he has developed to influence people's thoughts.
The book outlines a 7-step persuasion process following the acronym METHODS: Mold Their Perception, Elicit Congruent Attitudes, Trigger Social Pressure, Habituate Your Message, Optimize Your Message, Drive Their Momentum, and Sustain Their Compliance.
Drawing from academic research in psychology, Kolenda explains how to apply these methods in various situations to influence behavior effectively.
The book is structured to provide the psychological background and practical examples for each step, making it a comprehensive guide for anyone looking to understand and apply persuasion techniques responsibly.
The book outlines a 7-step persuasion process following the acronym METHODS: Mold Their Perception, Elicit Congruent Attitudes, Trigger Social Pressure, Habituate Your Message, Optimize Your Message, Drive Their Momentum, and Sustain Their Compliance.
Drawing from academic research in psychology, Kolenda explains how to apply these methods in various situations to influence behavior effectively.
The book is structured to provide the psychological background and practical examples for each step, making it a comprehensive guide for anyone looking to understand and apply persuasion techniques responsibly.
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Phil Agnew
I shrunk Britain’s #1 bread. Did anyone notice?
