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3min chapter
I shrunk Britain’s #1 bread. Did anyone notice?
Nudge
Intro
This chapter delves into Bolton's pride in Warburton bread and an innovative experiment to reduce its size, examining the phenomenon of shrinkflation. It also explores consumer awareness of these changes and includes a podcast recommendation focused on direct consumer marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode