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2min chapter
I shrunk Britain’s #1 bread. Did anyone notice?
Nudge
Investigating Consumer Awareness of Shrinkflation
This chapter explores an experiment examining consumer awareness of shrinkflation by observing shoppers' reactions to a subtle decrease in bread size. Through interactions with locals, the narrator uncovers insights into how such changes impact consumer behavior and purchasing decisions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode