Grace Farrell, a consumer expert from Which? and co-host of the Get Answers podcast, dives into the controversial phenomenon of shrinkflation. She experiments with shrinking a popular loaf of bread and explores the psychology behind why consumers often don't notice such changes. Grace discusses the subtle impact of shrinkflation on spending habits and highlights the challenges of consumer awareness. The conversation also uncovers the need for enhanced transparency in product labeling to empower shoppers in their purchasing decisions.