The Power of Input Bias in Marketing

Input bias suggests that the more effort invested in a project, the more value individuals place on it. Studies indicate that this bias can be leveraged in various scenarios, such as when children raised vegetables from their own gardens, leading to healthier eating habits. In a marketing experiment, demonstrating considerable effort in creating content, such as stating that 480 minutes were spent in interviews, resulted in a 46% increase in engagement on ads compared to similar content without the effort highlighted. This underscores how perceived effort can dramatically enhance attention and interaction in marketing strategies.