Nudge Everything I know about creativity is false
85 snips
Oct 7, 2024 
Adam Alter, a marketing professor at NYU Stern and author of works on creativity, dives into the surprising science of creative breakthroughs. He reveals that 90% of great ideas emerge from a specific method, challenging conventional wisdom. Alter discusses the power of diverse perspectives in problem-solving and how self-imposed limitations can spur creativity. He emphasizes the importance of deep work and accepting failure as crucial components of the creative process, equipping listeners with actionable insights to overcome their own creative blocks.
AI Snips
Chapters
Books
Transcript
Episode notes
Originality through Recombination
- Many creative individuals see creativity as either insightful or hard work.
- However, true originality often stems from recombining existing ideas, as exemplified by Bob Dylan's music.
Dylan's Borrowing
- Bob Dylan, often hailed as an original artist, borrowed elements from others, like Odetta's "No More Auction Block."
- This highlights how creative work often builds upon existing art forms.
Algorithmic Creativity
- Collect good ideas consistently.
- Combine them in new ways to generate original products or solutions.
