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Everything I know about creativity is false

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CHAPTER

Navigating the Creative Process

This chapter introduces the concept of a 'friction audit' to help individuals identify barriers to creativity and highlights the role of self-generated advice in behavior change. It explores different perspectives on creativity, emphasizing that originality often stems from recombination of existing ideas. Additionally, the chapter illustrates the importance of accepting failure and adapting strategies in creative and business endeavors for greater success.

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