Understanding Pre-Suasion

Pre-suasion involves preparing an audience to be more receptive to a message before it's presented. This technique hinges on the idea that people are more likely to agree to a request if they are subtly influenced beforehand. For example, research showed a significant increase in compliance when individuals were first asked if they considered themselves helpful, before being asked to participate in a survey. By shifting mindsets in such a manner, pre-suasion can effectively enhance the likelihood of favorable responses in various contexts, including marketing and personal requests.