5min chapter

Nudge cover image

Can I persuade 20 strangers to listen to Nudge?

Nudge

CHAPTER

The Art of Pre-Suasion in Personal Stories

This chapter recounts a personal journey of persuasion, featuring a memorable marriage proposal and the strategic measures taken to create the perfect romantic setting. It introduces the concept of pre-suasion, highlighting its application in personal relationships and advertising, particularly through the use of emotional themes to engage audiences.

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