Brian Ahearn, Chief Influence Officer at Influence People, discusses the art and science of persuasion. With a background in Dr. Robert Cialdini's methods, he shares impactful strategies like 'pre-suasion' and how targeted questions can enhance engagement. Ahearn recounts personal stories, demonstrating how mindset and attention shape decisions, from marriage proposals to advertising. He also explores how subtle cues can drive behavior change, offering real-life examples on effectively convincing others to tune in.