Wisenetix Podcast

In this engaging episode of the Wisenetix Podcast, host Darryl Ayers converses with Cristal Westwood, Director of Marketing at Energy Feeds International. Cristal shares her intriguing journey from corporate giants like Starbucks and 7-Eleven to the dynamic world of marketing in the agriculture sector. Her insights reveal the importance of authenticity, risk-taking, and the transformative power of marketing in shaping a brand’s image. This episode is a must-listen for professionals in the marketing strategies industry, offering valuable lessons from Cristal’s unique career path. Tune in for an enlightening discussion that blends personal growth with professional development in the realm of marketing.“Content marketing is about pulling people in, not just pushing messages."What you'll learn:(00:00) Highlight(00:24) Introduction(00:52) Career transition(01:40) Corporate culture(03:24) Marketing achievements(04:44) Website overhaul(08:32) Content strategies(12:34) Technical content(22:44) Final questions(25:45) Episode conclusion𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: ​​Meet Cristal Westwood, Director of Marketing at Energy Feeds International. Transitioning from corporate giants like Starbucks and 7-Eleven, Cristal brings a unique perspective to agricultural marketing. Her journey illustrates the power of career shifts, embracing authenticity, and redefining success. Join us as Cristal shares insights from her transformative career path.Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

In this captivating episode of the Wisenetix Podcast, host Darryl Ayers chats with Rob Hannam, an expert in farm health and marketing. They dive into cutting-edge biosecurity solutions for farming. Rob opens up about his experiences with Farm Health Guardian, highlighting the crucial role of clear communication, smart planning, and using tech in farming. This episode is packed with useful tips and exciting conversations for anyone curious about agri-tech and marketing. Tune in for a load of practical wisdom on the future of farming tech."Strategic planning in agriculture goes beyond technology; it's about market understanding." - Rob HannamNOTE: Special Resource Mentioned in the Interview: During our engaging conversation with Rob Hannam, he referenced a valuable science communication framework that has been instrumental in his work. We're excited to share that this framework is now accessible to all our listeners. It's available for free download on the Synthesis website, with no sign-up required. To gain insights from this comprehensive tool, simply visit: Synthesis Science Communication Framework. Don't miss this opportunity to enhance your understanding and application of effective science communication strategies!What you'll learn:(00:00) Highlight(00:30) Introduction(01:40) Farm health origins(03:42) Business achievements(05:01) Marketing essentials(09:41) Cost-effective strategies(16:52) Startup leadership(25:07) Book recommendations(30:20) Episode wrap-up𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: ​​Meet Rob Hannam, a dynamic figure in agricultural innovation and marketing. With his extensive experience in farm health, Rob is the driving force behind Farm Health Guardian, a revolutionary biosecurity solution. His expertise shines in strategic planning and effective communication, making him a key player in advancing agricultural technology and marketing strategies. His insights on agri-tech are invaluable for anyone looking to understand the future of farming and technology integration in agriculture.Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Dive into our latest Wisenetix Podcast episode with Allison Troesser, and get the scoop on today's marketing trends in the agricultural world. Allison unpacks the essentials of combining marketing know-how with real-world agri-experience. It's a must-listen for anyone eager to make an impact in the dynamic world of agri-marketing. Discover how to connect with diverse audiences, create content that resonates, and build a brand that stands out. Tune in now to our conversation with Allison and start supercharging your marketing approach today!"Technical content and customer stories add substance and relatability to a brand." - Allison TroesserWhat you'll learn:(00:00) Highlight(00:23) Introduction(01:43) Marketing shift(05:10) Marketing evolution(06:23) Generational targeting(08:00) Technical branding(08:55) Mentorship impact(11:06) Teamwork focus(13:19) Social media role(15:55) Agriculture impact(18:21) Closing remarks𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: ​​Allison Troesser, a vibrant force in the agricultural marketing world, brings a fresh blend of animal science and marketing savvy to the table. A graduate of Oklahoma State University with a degree in Animal Science, Allison's journey from a livestock and crop production farm to becoming a social media specialist and marketing assistant is inspiring. Her experience in increasing social media engagement and her insightful views on the evolving marketing strategies in the agri-sector make her an intriguing voice in the industry.Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Dive into our latest Wisenetix Podcast episode with Cristiano Von Simson, and explore the exciting world of veterinary marketing. Cristiano shares easy-to-understand tips on mixing vet know-how with smart marketing. Perfect for anyone interested in making a mark in the animal health industry. Tune in for practical insights and real-world strategies. Listen to our chat with Cristiano now and get inspired to boost your marketing game!"In our marketing strategies, we start with quality content, and then amplify our reach through various channels. This balance between content quality and promotional volume is key to effective marketing." - Cristiano Von SimsonWhat you'll learn:(00:00) Highlight(00:34) Introduction(00:58) Career shift(02:34) Product launches(07:34) Marketing evolution(13:17) Content importance(16:58) Authority building(32:18) Connecting online𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Meet Cristiano Von Simson, a veterinarian who brilliantly transitioned into marketing, currently thriving as the Director of Marketing and Veterinary Services at Virbac. With an impressive career spanning over 40 years, Cristiano has been instrumental in launching major products, reshaping pet care and veterinary medicine. He combines his technical veterinary expertise with innovative marketing strategies, making significant contributions to the animal health industry.Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Get set for an exciting episode on the Wisenetix Podcast with Magnus Leth. Magnus shares his journey from Denmark to the US and how his innovative ideas and technology have revolutionarily impacted agriculture. This episode is filled with stories and insights that'll make you see our sector in a new light. Don't miss out on this enlightening and easy-to-follow conversation with Magnus Leth."In sales, the most important aspects are trustworthiness and reducing the customer's anxiety during the buying process."What you'll learn:(00:00) Highlight(00:39) Introduction(02:11) Agricultural Ties Between Denmark and the US(03:60) Personal and Professional Achievements(08:30) Content Marketing Insights(11:07) Digital Media Strategies at WashPower(17:40) Building Customer Trust and Case Studies(23:55) Key Traits for Business Success(34:06) Cultural Adaptation in Business𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Meet Magnus Leth, the innovative Vice President of WashPower USA. Originally from Copenhagen, with a background in Political Science, Magnus has skillfully navigated international trade, forging strong agricultural ties between Denmark and the US. His journey in transforming agricultural practices through WashPower reflects his visionary approach and global expertise.Connect with the guest!Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Get ready for an insightful journey on the Wisenetix Podcast with our special guest, Tim Kurbis. Explore the world of agricultural innovation, where tradition meets technology. Discover Tim's unique perspective on transforming the livestock industry, embracing digital strategies, and the power of authentic communication. Don't miss this compelling episode that promises to enlighten and inspire. Subscribe and listen on all major platforms to uncover the secrets of agricultural success.Organic, short-form content is the way to really connect with people. It gives you other avenues to use once people develop some loyalty and brand recognition. But if you really want to grab attention, it's tougher than it's ever been."What you'll learn:(00:00) Highlight(00:30) Introduction(01:17) Tim Curtis' Background in Agriculture(02:13) The Start and Growth of New Standard(03:02) Tim's Top Achievements(03:38) Learning and Connecting in the Industry(08:31) Changes in Marketing Strategies(10:05) The Power of Short-Form Content(15:02) Authenticity in Technical Content(23:57) Advice to Younger Self(27:14) Importance of Reading and Learning(28:38) Finding New Standard Online𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Tim Kurbis, with decades of experience in the agriculture livestock industry, has a rich background starting from his early life on a farm. His journey in the industry began in 2001, leading to the co-founding of New Standard in 2006. Tim's expertise lies in business management, sales, and innovating marketing strategies. He is recognized for his unique ability to connect with audiences and his commitment to authentic, impactful communication in the industry.Connect with the guest!Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Tune in to the latest episode of the Wisenetix Podcast where we explore the innovative world of pig production with Christopher (Chris) Bomgaars. Chris shares his unique journey in this specialized industry, starting from his early days in his father's veterinary practice to leading the way in digital health management for pigs. He discusses the growth and scaling of pork businesses, revealing strategies and experiences that have shaped his success. Additionally, Chris sheds light on the transformative impact of digital tools in managing pig health, emphasizing the importance of quick and efficient responses to health challenges."I think it's really important to take a step back and look at the big picture... Think about the consequences of your decisions... that's something that I've really learned."What you'll learn:(00:00) Highlight(01:00) Introduction(02:13) Christopher’s Entry into Pork Production(04:16) Starting Every Pig(06:15) Digital Marketing Strategies(08:23) Overcoming Industry Resistance(10:21) Emotional Aspects of Animal Welfare(12:20) Christopher’s Entrepreneurial Journey(14:03) Role of Technology in Agriculture(16:04) Collaborative Work Dynamics(19:03) Christopher’s Industry Impact(22:45) Closing Remarks𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: With a background deeply rooted in the pork industry, Christopher Bomgaars has transitioned from working in his family's veterinary practice to becoming a prominent figure in pork production. His journey encompasses a broad spectrum of roles, from business development to digital innovation, particularly in pig health management. Christopher's commitment to advancing pork production is evident through his leadership in implementing digital solutions, significantly improving health management practices in the industry.Connect with the guest!Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

In this enlightening episode of the Wisenetix Podcast, we're joined by Dr. Apryle Horbal, the innovative force behind Vet Now. Dr. Horbal shares her insights into a leading organization in veterinary services, focusing on the care of livestock in remote areas. She delves into the challenges and solutions in delivering expert veterinary assistance, highlighting the use of telemedicine and data integration to revolutionize animal healthcare and improve interactions with animal caretakers. Furthermore, Dr. Horbal illuminates the distinct marketing approaches of this organization. She examines how it effectively communicates with a diverse range of stakeholders and manages the complexities of promoting in a niche market, ensuring its position as an innovator in the field of veterinary services.“I would suggest embracing the power of saying 'no.' It's important to realize that you don't need to pursue every opportunity that comes your way. Understanding this can be liberating and empowering." - Dr. Apryle HorbalWhat you'll learn:(00:00) Highlight(00:47) Introduction(08:53) Discussion about marketing(11:04) Challenges faced in the industry(13:24) Impact of economic uncertainty(15:25) Professional lessons learned(17:14) Professional tools used(19:07) Thoughts on being a founder and CEO(23:49) Misunderstandings about being a woman founder(27:06) Favorite trip𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: A seasoned professional in veterinary medicine, Dr. Apryle Horbal holds an extensive background in companion animal and equine hospital management. At the helm of Vet Now, she expertly combines her profound knowledge in animal healthcare with innovative technology applications. Dr. Horbal's career spans across various facets of veterinary science, particularly focusing on specialized care and leveraging technology to enhance veterinary practices. Her leadership at Vet Now showcases her commitment to advancing the field, particularly in the realms of livestock healthcare and veterinary technological solutions.Connect with the guest!Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

In this insightful episode of the Wisenetix Podcast, we feature industry veteran Robyn Volkening as our special guest. Join us as Robyn shares her expertise in agricultural and animal health marketing, exploring the delicate balance between tradition and technology in the industry. Robyn dives into effective strategies for connecting with diverse audiences, bridging historical farms with modern animal care methods, and the influence of Western and rural lifestyles on marketing strategies. Furthermore, we examine the impact of integrated marketing in these sectors, highlighting the transition from printed catalogs to digital communication."If you have a roadmap and everything builds upon the next thing, it doesn't matter if you're cruising at 10 miles an hour or racing at 70 miles an hour; you're all headed in the same direction, and every step builds upon the previous. That's my guiding principle." - Robyn VolkeningWhat you'll learn:(00:00) Highlight(00:28) Introduction(07:46) Robyn’s achievements and marketing philosophy(11:31) The differences in marketing to different generations(13:38) Utilizing different marketing tactics(17:13) The shift in marketing trends(19:42) The importance of branding in marketing(26:41) Discussing the expectations and tasks of marketing(31:29) The benefits of remote work(33:38) Potential alternative career paths(39:02) How to find Robyn online𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Robyn Volkening𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲Current: Marketing Lead at AHV International, North America𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱MA, Integrated Marketing Communications (University of Colorado Boulder)BA, Political Science & Public Administration (University of Wisconsin-Stevens Point)Connect with the guest!Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

In this enlightening episode of the Wisenetix Podcast, we explore the evolution of dairy farming with our guest, Tera Baker, a renowned expert in Agricultural Marketing. Tera, serving as the North American Marketing Manager for a prominent livestock business, offers valuable insights into integrating traditional methods with modern marketing strategies to elevate the dairy industry. According to Tera, marketing is the lifeblood of a savvy business, combining strategy and creativity to drive sales significantly. She emphasizes that successful marketing isn't solely about visuals; it's about forging connections and grasping the marketplace's dynamics. Additionally, Tera shares her perspectives on the shifts in digital media, the critical role of building trust and establishing thought leadership, and addresses common myths about marketing."For a company to be successful and to have the best pulse on the market, marketing and sales must be in lockstep and work cohesively." - Tera BakerWhat you'll learn:(00:00) Highlight(00:20) Introduction(02:20) Top achievements (05:52) Describing my job to my parents(07:40) Thoughts on changes in digital media(12:29) Building trust and thought leadership(16:50) Addressing misconceptions about marketing(21:25) Becoming a good marketer (26:32) Advice for those starting out in their career(31:07) Final questions𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Tera Baker𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲Current: Marketing Manager at Nedap Livestock Management𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱MBA, Business, Management, Marketing, and Related Support Services (Central Michigan University)B.Sc, AgriBusiness Management (Michigan State University)Connect with the guest!Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix