I'm excited to share a brand new episode of The wisenetix Podcast – our communication channel where business and marketing leaders from the ag industry share their thoughts and experiences about our field and the world. In today's episode, I have the pleasure of talking with Dr. Maria Spindola, Commercial Director at Iluma Alliance and Alura Animal Health & Nutrition. Dr. Spindola is a Brazilian veterinarian who currently plays a strategic role at a company that is present in multiple countries. She shares with us the journey she took to become a successful professional in the animal industry; the most significant challenges – and opportunities – she sees in our field; the reason why timing is so critical to staying competitive in the business; and the way Muay Thai gradings work (why not?).(00:00) Highlight(00:34) Introduction and the guest's background(04:23) Top 3 achievements or experiences(09:50) Describing her job(11:30) The biggest challenges in marketing and communication(22:26) The importance of timing(26:37) Becoming a successful Commercial Director(29:58) Lessons learned(33:30) Productivity hacks(37:41) Starting a career in the right direction(45:47) Book recommendations𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. Maria Spindola 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲Current: Commercial Director at Iluma Alliance; Commercial Director at Alura Animal Health & Nutrition𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱Ph.D.; Veterinary Preventive Medicine, Epidemiology, and Public Health (University of São Paulo - Brazil)D.V.M. (University of São Paulo - Brazil)Connect with the guest!𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Welcome to a new episode of The wisenetix Podcast – our communication channel where business and marketing leaders from the ag industry share their thoughts and experiences about our field and the world. In our fifth episode, I have the privilege of talking with Natalia Rimi Heisterkamp, who has brought her outstanding marketing experiences in other areas to the swine industry. She currently serves as the Director of Global Strategy at Crystal Spring Hog Equipment. During our conversation, Heisterkamp shares her most significant accomplishments throughout her career and gives us her unique perspective on what we all should consider when designing our marketing strategies – according to her, we are up for success when we invest in research, planning, and consistency. Also, she teaches us why being proactive is critical to be successful in our field.(00:00) Highlight(00:35) Introduction(03:35) Top 3 achievements or experiences(07:30) Describing my job(11:34) Essential marketing strategies(16:54) Sharing technical content(19:41) Feeders in different countries(23:54) Seeking knowledge(28:11) Lessons on productivity(30:48) Starting a career in the right direction𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Natalia Rimi Heisterkamp𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲Current: Director of Global Strategy at Crystal Spring Hog Equipment𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱Postgraduation; Business Management, Strategic Business and Project Management (FAE Business School)Bachelor’s degree, Business Management and Foreign Commerce (FAE Business School)𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗼𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: LinkedIn𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

I'm very excited to welcome you to a brand new episode of The Wisenetix Podcast. As you probably already know, it's a communication channel where business and marketing leaders from the ag industry share their thoughts and experiences regarding our field and the world. Our stop today is the dairies: I have the pleasure of talking with Peggy Coffeen, who grew up on a small-scale dairy farm in Wisconsin and has built an outstanding career in dairy communications for the past 15 years. She served as the editor for Progressive Dairy Publishing and is currently both the owner and host of the Uplevel Dairy Podcast. Also, Peggy shares her fascinating journey with us, from her receiving an award as a child on a Dairy Quiz Bowl contest to her hosting a podcast. Along the way, we comment about how communication channels have changed over the years, the power that sharing our stories with our community has, what tips we have for productivity, and how many compartments the stomach of a cow has (sure, why not?).𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Peggy Coffeen𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲Current: Podcast owner and host at Uplevel Dairy; Owner and Founder at P'ri CBDPast: Editor at Progressive Dairy Publishing; Dairy/Livestock Editor at Agri-View Newspaper; Marketing Consultant at Skyline Exhibit Resource𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱B.A., Agriculture Journalism (University of Wisconsin-Madison)𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗼𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: LinkedIn𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Welcome to a new episode of The Wisenetix Podcast: a communication channel where business and marketing leaders from the ag industry share their thoughts and experiences regarding our field and the world. In this episode, we will dive into one valuable topic in digital marketing: content creation. It is well known that a lot has changed over the last few years regarding the amount of information that is available out there and the way we consume it. Because of that, the ag industry must be aware of these shifts and find the best ways to provide our audience with digested and consistent content. However… how can we do that?To answer this question (and many others), I had the pleasure of talking with Jodie Chapman, who is currently working as the Marketing Manager at Anitox. Before jumping into the ag world, she had vast experience creating and managing content, from restaurant reviews to political matters. Very cool, right?𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Jodie Chapman𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲Current: Marketing Manager at Anitox𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱M.B.A., Marketing (Gardner-Webb University)B.A. (University of North Georgia)𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗼𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: LinkedIn𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Welcome to a brand new episode of The Wisenetix Podcast! This novel podcast is a communication channel where business and marketing leaders from the ag industry share their own thoughts and experiences regarding our field and the world. By now, we are sharing the episodes with an exclusive group of people who we feel will benefit the most from them – and you are part of that group, of course!You probably know the guest for this episode: Lasse Jakobsen, the Vice President of Protekta since 2019. Mr. Jakobsen is a great example of a young but very experienced leader, one who is pushing the ag industry towards the next level through innovation, collaborative work, and perspectives on new customer's demands. In this great conversation, he and I discuss brand strategies, content marketing, authority building, productivity hacks, and (why not?) meditation (!).𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Lasse Jakobsen𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲Current: Vice President of Protekta 𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱Business/Commerce (Georgian College)Transition Cow Management (College of Agriculture and Life Sciences - Cornell University)𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗼𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: LinkedIn𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

In the first episode of this podcast, Dr. Joe Loughmiller discusses the impact of digital marketing, the importance of communication skills, and the role of customer values in sales. The conversation also touches on global marketing challenges, trust in technical content, and the significance of personal growth in business interactions.