In this engaging episode of the Wisenetix Podcast, we delve into the transformative power of strategic marketing within the realm of agriculture. As global agriculture shifts from traditional methods to contemporary, data-driven approaches, the tactics used to market these vital products and services must evolve accordingly. The astute application of marketing strategies can often spell the difference between success and failure. Join us as Lainie Bailen, a seasoned marketing executive with a rich background spanning various industries and currently an executive at Signify, shares her distinctive marketing blueprint. Bailen underscores the value of harnessing data effectively, a deep comprehension of the competitive landscape, and the importance of strategic planning from both top-down and bottom-up perspectives.

"I am actually very excited to see how AI plays out. As marketers, jumping on this early technology will really set you up for long-term success." - Lainie Bailen

What you'll learn:

• (00:00) Highlight
• (00:18) Introduction
• (01:31) Strategic marketing planning
• (04:13) Leading a marketing team
• (05:57) Standout marketing campaigns
• (08:55) Unique aspects of the agriculture industry in marketing
• (10:46) The importance of brand authority and thought leadership
• (12:21) Insights on global marketing
• (15:11) Tips and advice for female marketers
• (17:34) Leveraging new technologies in marketing
• (18:32) Wrap up and final message

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Lainie Bailen

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Current: Global Marketing and Product Management Director at Signify

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• BA, Communications/ Management (College of Saint Benedict and Saint John's University)

Connect with the guest!

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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