
Wisenetix Podcast
In the Wisenetix Podcast, we host conversations with the brightest minds of digital marketing and business in the agriculture industry.
Latest episodes

May 1, 2025 ⢠49min
Sara Steever: Bridging Tech & Ag | Ep. 86
In this special re-run episode of the Wisenetix Podcast, weâre bringing back our conversation with Sara SteeverâForbes Council Member and CTO at Paulsen. Sara has a one-of-a-kind background that blends agriculture, art, and digital tech, and she shares how those worlds came together in her career. We talk about how digital marketing and AI are changing the game in agriculture, from how farmers work to how companies connect with their audiences. Itâs a conversation full of real-world insights you can use to sharpen your own strategies. Tune in on your favorite podcast platform!"Digital platforms are vital for reaching and engaging the ag audience."ð ð²ð²ð ððµð² ðŽðð²ðð: Sara Steever, a Forbes Council Member with a diverse background blending agriculture, art, and technology, has evolved from her foundational roots on a South Dakota farm to her role as the CTO at Paulsen. Her journey, characterized by creativity and innovation, transitioned from graphic design to pioneering digital marketing within the agriculture sector. Currently, she utilizes her extensive experience to explore and demonstrate how technology can significantly transform agricultural practices and marketing strategies.Liked this one? Donât stop now â Hereâs what we think youâll love!What will you learn: (00:00) Highlight(00:28) Introduction(01:45) Digital Transition(02:22) Design Success Insights(04:45) Continuous Learning(11:20) Digital Engagement(20:33) Tech Utilization(28:36) AI Impact(43:20) Final Questionsðð¶ððð²ð» ðŒð» ððœðœð¹ð² ð£ðŒð±ð°ð®ððð, ðŠðœðŒðð¶ð³ð ðŒð¿ ð®ð»ð ðºð®ð·ðŒð¿ ðœð¹ð®ðð³ðŒð¿ðº.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Apr 15, 2025 ⢠45min
Ben McCormick: Effective B2B Strategies | Ep. 85
In this special re-run episode of the Wisenetix Podcast, we revisit our conversation with Ben McCormick, Vice President of Marketing Services at 5MetaCom. Ben brings his wealth of experience in creating successful B2B marketing strategies for the agriculture industryâs complex, science-driven products. Discover how to stand out in the market, communicate technical details effectively, and navigate common challenges. Tune in for practical insights that can boost your marketing efforts!"Understanding the customer's problem and how your product can uniquely solve it is crucial."ð ð²ð²ð ððµð² ðŽðð²ðð: Ben McCormick is the Vice President of Marketing Services at 5MetaCom in Carmel, Indiana. With a degree in Business Communications from Indiana University Bloomington, Ben has over 19 years of experience developing B2B marketing strategies, particularly for scientific, technical, and regulated products. His expertise in differentiating products and aligning marketing messages with sales goals has been pivotal in helping clients achieve success.What will you learn: (00:00) Highlight(00:31) Introduction(07:39) Science and technology(10:22) Mature markets(14:04) Three Câs approach(17:33) Customer preferences(29:40) Aligning marketing(40:31) Final Questionsðð¶ððð²ð» ðŒð» ððœðœð¹ð² ð£ðŒð±ð°ð®ððð, ðŠðœðŒðð¶ð³ð ðŒð¿ ð®ð»ð ðºð®ð·ðŒð¿ ðœð¹ð®ðð³ðŒð¿ðº.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Apr 10, 2025 ⢠33min
Melissa Baer: Digital Trust in Agriculture | Ep. 84
In this episode of the Wisenetix Podcast, Melissa Baer, CEO of Backstory, talks about the growing influence of digital technology in agriculture. She explains how using data to increase transparency can build consumer trust, the hurdles farmers face when adopting digital tools, and the pressures of sustainability on supply chains. Melissa also shares how AI and ontological frameworks are reshaping the way agricultural data is managed. Listen now on all major platforms!"New data-driven storytelling allows brands to replace static certifications with ongoing, transparent engagement that builds long-term consumer trust."ð ð²ð²ð ððµð² ðŽðð²ðð: Melissa Baer holds a BMOS in Business Administration from Western University. She is a technologist, entrepreneur, and CEO of Backstory, specializing in value chain technology for agriculture and ethical brands. With expertise in agri-tech, blockchain, and sustainability, she focuses on improving transparency and efficiency in supply chains. Her work bridges the gap between producers and consumers by leveraging data and digital tools to build trust and drive business success.What will you learn: (00:00) Highlight(00:32) Introduction(02:49) Digitalizing agriculture challenges(06:46) Data & consumer trust(11:46) AI in agri data management(15:54) Sustainable farming & technology(21:18) Future of supply chains(27:40) Final Questionsðð¶ððð²ð» ðŒð» ððœðœð¹ð² ð£ðŒð±ð°ð®ððð, ðŠðœðŒðð¶ð³ð ðŒð¿ ð®ð»ð ðºð®ð·ðŒð¿ ðœð¹ð®ðð³ðŒð¿ðº.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Apr 3, 2025 ⢠20min
Shirley Ferber: Global Challenges in Horse Nutrition | Ep. 83
In this episode of the Wisenetix Podcast, Shirley Ferber, Israelâs first equine nutritionist, shares her experience breaking new ground in the field. She talks about the hurdles of bringing science-backed nutrition to the industry, the value of working alongside veterinarians, and the ways cultural and climate factors shape equine health. Hear how her work in education, research, and global consulting is making a difference for horses everywhere. Tune in now on all major platforms!"One of my biggest goals is making evidence-based equine nutrition knowledge accessible in multiple languages to reach more people."ð ð²ð²ð ððµð² ðŽðð²ðð: Shirley Ferber, MSc, MRSB, is Israelâs first equine nutritionist. With a Master of Science in Equine Science from the University of Edinburgh, she is the founder of Equida, a platform dedicated to advancing equine health and welfare through education and research. Shirley collaborates with veterinarians, develops nutrition strategies for horses, and consults internationally to adapt feeding practices to diverse climates and cultures.Connect with our guest: LinkedIn, Website, E-mail.What will you learn: (00:00) Highlight(00:42) Introduction(01:48) Israelâs first equine nutritionist(05:20) Challenges in pioneering the field(07:06) Working with veterinarians(11:46) Climate impact on horse nutrition(15:58) Expanding to a global network(17:45) Final Questionsðð¶ððð²ð» ðŒð» ððœðœð¹ð² ð£ðŒð±ð°ð®ððð, ðŠðœðŒðð¶ð³ð ðŒð¿ ð®ð»ð ðºð®ð·ðŒð¿ ðœð¹ð®ðð³ðŒð¿ðº.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Mar 27, 2025 ⢠30min
Liane Hart: AI in Livestock Breeding | Ep. 82
In this episode of the Wisenetix Podcast, Liane Hart, CEO & Co-Founder of Verility, Inc., talks about how her company is changing the game in livestock reproduction with AI-powered diagnostics. She shares the journey of creating a groundbreaking mobile device for ovulation detection and semen analysis, the role of diverse teams in driving innovation, and the challenges that come with building a startup. Donât miss this conversation about the future of animal breeding and the impact of technologyâavailable now on all major platforms!"Livestock producers can now accurately detect ovulation and analyze semen quality using a mobile, AI-powered device that eliminates the need for expensive laboratory testing."ð ð²ð²ð ððµð² ðŽðð²ðð: Liane Hart, CEO & Co-Founder of Verility, Inc., brings a wealth of experience in animal breeding and genetics. She earned her B.S. in Animal Sciences and M.S. in Animal Breeding & Genetics from Purdue University. With a background spanning regulatory, product development, and marketing, she now leads innovation in livestock reproduction technology.What will you learn: (00:00) Highlight(00:31) Introduction (02:47) Livestock reproductive technology (05:07) Challenges of agtech startups (07:47) Importance of team diversity (11:20) Managing limited resources (15:57) Business leadership strategies (24:31) Final Questionsðð¶ððð²ð» ðŒð» ððœðœð¹ð² ð£ðŒð±ð°ð®ððð, ðŠðœðŒðð¶ð³ð ðŒð¿ ð®ð»ð ðºð®ð·ðŒð¿ ðœð¹ð®ðð³ðŒð¿ðº.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Mar 20, 2025 ⢠37min
Margaret Oldham: Farmer-Led AgTech Solutions | Ep. 81
In this episode of the Wisenetix Podcast, Margaret Oldham, VP of Innovation at AgLaunch, shares how farmer-driven innovation is shaping the future of agtech. She talks about AgLaunchâs hands-on approach, where farmers team up with startups to test, refine, and invest in new agricultural technologies. By combining real-world farm trials with mentorship for entrepreneurs, this model speeds up agtech commercialization and ensures solutions are practical and effective. Donât miss this insightful conversationâlisten now on all major platforms!"Our approach bridges the gap between startups and farmers, ensuring that new technologies are tested where they matter mostâon the farm."ð ð²ð²ð ððµð² ðŽðð²ðð: Margaret Oldham, VP of Innovation at AgLaunch, brings over 30 years of expertise in agricultural innovation, marketing, and business development. With a degree in Agricultural Economics and Communications from Mississippi State University, Margaret has led groundbreaking initiatives in agtech and farmer-driven entrepreneurship. His work at AgLaunch focuses on bridging the gap between startups and farmers to accelerate agtech adoption.What will you learn: (00:00) Highlight(00:44) Introduction(07:12) AgLaunch model(09:43) Farmer involvement(12:58) Agtech adoption(16:71) Farmer investment(23:25) Future technologies(31:46) Final Questionsðð¶ððð²ð» ðŒð» ððœðœð¹ð² ð£ðŒð±ð°ð®ððð, ðŠðœðŒðð¶ð³ð ðŒð¿ ð®ð»ð ðºð®ð·ðŒð¿ ðœð¹ð®ðð³ðŒð¿ðº.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Mar 13, 2025 ⢠30min
Paola Lancheros: R&D Success Tips | Ep. 80
In this episode of the Wisenetix Podcast, Paola Lancheros, an expert in animal nutrition and pet food innovation, shares her unique perspective on combining chemical engineering and biochemistry to create health-focused pet food products. She talks about everything from choosing the right ingredients to understanding the critical role of fiber in gut health. Paola offers practical advice for tackling misinformation and fostering innovation in the field. Tune in nowâthis conversation is available on all major platforms!"Understanding the biochemistry of fiber and how it impacts gut health helps us create better diets for pets."ð ð²ð²ð ððµð² ðŽðð²ðð: Paola Lancheros is a chemical engineer with a Masterâs degree in Animal Science from the University of Illinois. As an expert in animal nutrition and pet food innovation, she combines her deep knowledge of biochemistry, fiber analysis, and formulation to create impactful solutions for pet health. With a passion for research and education, Paola emphasizes ethics and science-based approaches to tackle industry challenges.What will you learn: (00:00) Highlight(00:52) Introduction(11:11) Role of fiber in gut health(12:58) Tackling misinformation(16:30) Leadership in innovation and education(21:10) Designing effective R&D systems(26:54) Technology in pet food(28:14) Final Questionsðð¶ððð²ð» ðŒð» ððœðœð¹ð² ð£ðŒð±ð°ð®ððð, ðŠðœðŒðð¶ð³ð ðŒð¿ ð®ð»ð ðºð®ð·ðŒð¿ ðœð¹ð®ðð³ðŒð¿ðº.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Mar 6, 2025 ⢠53min
Adam Burnsed: Strategic Growth in Agri-Business | Ep. 79
In this special re-run of the Wisenetix Podcast, weâre bringing back our conversation with Adam Burnsed, Director of Business Development and Marketing at Adisseo. Adam shares his unique perspective on how marketing strategies and business development come together in the agriculture and animal nutrition industries. He highlights the value of long-term planning, building strategic partnerships, and understanding customer needs to drive sustainable growth. Donât miss this opportunity to pick up practical strategies to elevate your approach to marketing and business in agriculture. Listen now on your favorite platform!"Marketing must align with sales to create sustainable, strategic growth plans."ð ð²ð²ð ððµð² ðŽðð²ðð: Adam Burnsed holds a Bachelor of Science in Animal Sciences from the University of Florida and has completed advanced management programs at ESSEC Business School and University College Dublin. With nearly two decades of experience in animal health and nutrition, Adam specializes in business development, marketing, and customer management. As Director of Business Development and Marketing at Adisseo, Adam focuses on driving growth and innovation through strategic initiatives.What will you learn: (00:00) Highlight(00:29) Introduction(02:38) Global business perspectives(11:49) Importance of marketing strategies(14:30) Long-term planning in business(18:54) Identifying ideal customers(43:53) Building meaningful partnerships(48:00) Final Questionsðð¶ððð²ð» ðŒð» ððœðœð¹ð² ð£ðŒð±ð°ð®ððð, ðŠðœðŒðð¶ð³ð ðŒð¿ ð®ð»ð ðºð®ð·ðŒð¿ ðœð¹ð®ðð³ðŒð¿ðº.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Feb 27, 2025 ⢠45min
John Ireland: Reimagining Fertilizer Logistics | Ep. 78
In this episode of The Wisenetix Podcast, John Ireland, CEO and founder of NTP Technologies, shares an exciting breakthrough in plasma technology for sustainable farming. Drawing on his extensive experience as an entrepreneur and his background in biochemical engineering, John discusses how nitrogen-enriched solutions are set to revolutionize fertilizer production. He explores how this innovation can boost farm efficiency, improve soil health, reduce environmental impact, and tackle challenges like COâ emissions and rising fertilizer costs. Donât miss this engaging conversation about the future of agriculture and sustainabilityâavailable now on all major platforms!âSalt-free fertilizers produced on-site minimize soil degradation, protect water systems, and offer healthier long-term options for agricultural production.âð ð²ð²ð ððµð² ðŽðð²ðð: John Ireland, founder and CEO of NTP Technologies, holds an MBA from MIT Sloan School of Management and a Masterâs in Biochemical Engineering from Brown University. With over three decades of entrepreneurial experience, John has built multiple startups and mentored executives, focusing on sustainable innovations. His current mission is revolutionizing agriculture with plasma technology to produce 100% salt-free nitrogen fertilizers.What will you learn: (00:00) Highlight(00:51) Introduction(03:60) Plasma technology origins(07:11) Sustainable farming benefits(12:54) Local vs. industrial farming(16:20) Fertilizer production challenges(27:59) Precision agriculture applications(37:60) Final Questionsðð¶ððð²ð» ðŒð» ððœðœð¹ð² ð£ðŒð±ð°ð®ððð, ðŠðœðŒðð¶ð³ð ðŒð¿ ð®ð»ð ðºð®ð·ðŒð¿ ðœð¹ð®ðð³ðŒð¿ðº.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Feb 20, 2025 ⢠32min
Collyn Damerau: Adapting Sales to Customers | Ep. 77
In this episode of The Wisenetix Podcast, Collyn Damerau, Business Development Manager at Countryside Feed LLC, shares his inspiring transition from agricultural education to the animal feed industry. Collyn opens up about the challenges of working with a wide range of customersâfrom distributors to small-scale producersâand provides thoughtful insights into the shifting needs of modern agriculture. Whether youâre in sales, business development, or simply passionate about agriculture, this episode offers practical tips and a new way of looking at the industry. Tune in now on your favorite podcast platform!"Effective communication is critical in agriculture, whether youâre educating farmers about feed products or responding to challenges on their operations."ð ð²ð²ð ððµð² ðŽðð²ðð: Collyn Damerau holds a Masterâs degree in Agricultural Education from Tarleton State University and has a proven track record in agricultural sales and education. Now the Business Development Manager at Countryside Feed LLC, Collyn brings years of expertise in retail, distribution, and feed production to the table.What will you learn: (00:00) Highlight(00:26) Introduction(04:05) From teaching to sales(09:42) A day in feed sales(12:22) Retail vs. direct sales(18:33) Communication in the feed industry(23:59) Cattle industry challenges(26:36) Final Questionsðð¶ððð²ð» ðŒð» ððœðœð¹ð² ð£ðŒð±ð°ð®ððð, ðŠðœðŒðð¶ð³ð ðŒð¿ ð®ð»ð ðºð®ð·ðŒð¿ ðœð¹ð®ðð³ðŒð¿ðº.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix