

Wisenetix Podcast
Wisenetix
In the Wisenetix Podcast, we host conversations with the brightest minds of digital marketing and business in the agriculture industry.
Episodes
Mentioned books

Mar 27, 2025 ⢠30min
Liane Hart: AI in Livestock Breeding | Ep. 82
In this episode of the Wisenetix Podcast, Liane Hart, CEO & Co-Founder of Verility, Inc., talks about how her company is changing the game in livestock reproduction with AI-powered diagnostics. She shares the journey of creating a groundbreaking mobile device for ovulation detection and semen analysis, the role of diverse teams in driving innovation, and the challenges that come with building a startup. Donât miss this conversation about the future of animal breeding and the impact of technologyâavailable now on all major platforms!"Livestock producers can now accurately detect ovulation and analyze semen quality using a mobile, AI-powered device that eliminates the need for expensive laboratory testing."ð ð²ð²ð ððµð² ðŽðð²ðð: Liane Hart, CEO & Co-Founder of Verility, Inc., brings a wealth of experience in animal breeding and genetics. She earned her B.S. in Animal Sciences and M.S. in Animal Breeding & Genetics from Purdue University. With a background spanning regulatory, product development, and marketing, she now leads innovation in livestock reproduction technology.What will you learn: (00:00) Highlight(00:31) Introduction (02:47) Livestock reproductive technology (05:07) Challenges of agtech startups (07:47) Importance of team diversity (11:20) Managing limited resources (15:57) Business leadership strategies (24:31) Final Questionsðð¶ððð²ð» ðŒð» ððœðœð¹ð² ð£ðŒð±ð°ð®ððð, ðŠðœðŒðð¶ð³ð ðŒð¿ ð®ð»ð ðºð®ð·ðŒð¿ ðœð¹ð®ðð³ðŒð¿ðº.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Mar 20, 2025 ⢠37min
Margaret Oldham: Farmer-Led AgTech Solutions | Ep. 81
In this episode of the Wisenetix Podcast, Margaret Oldham, VP of Innovation at AgLaunch, shares how farmer-driven innovation is shaping the future of agtech. She talks about AgLaunchâs hands-on approach, where farmers team up with startups to test, refine, and invest in new agricultural technologies. By combining real-world farm trials with mentorship for entrepreneurs, this model speeds up agtech commercialization and ensures solutions are practical and effective. Donât miss this insightful conversationâlisten now on all major platforms!"Our approach bridges the gap between startups and farmers, ensuring that new technologies are tested where they matter mostâon the farm."ð ð²ð²ð ððµð² ðŽðð²ðð: Margaret Oldham, VP of Innovation at AgLaunch, brings over 30 years of expertise in agricultural innovation, marketing, and business development. With a degree in Agricultural Economics and Communications from Mississippi State University, Margaret has led groundbreaking initiatives in agtech and farmer-driven entrepreneurship. His work at AgLaunch focuses on bridging the gap between startups and farmers to accelerate agtech adoption.What will you learn: (00:00) Highlight(00:44) Introduction(07:12) AgLaunch model(09:43) Farmer involvement(12:58) Agtech adoption(16:71) Farmer investment(23:25) Future technologies(31:46) Final Questionsðð¶ððð²ð» ðŒð» ððœðœð¹ð² ð£ðŒð±ð°ð®ððð, ðŠðœðŒðð¶ð³ð ðŒð¿ ð®ð»ð ðºð®ð·ðŒð¿ ðœð¹ð®ðð³ðŒð¿ðº.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Mar 13, 2025 ⢠30min
Paola Lancheros: R&D Success Tips | Ep. 80
In this episode of the Wisenetix Podcast, Paola Lancheros, an expert in animal nutrition and pet food innovation, shares her unique perspective on combining chemical engineering and biochemistry to create health-focused pet food products. She talks about everything from choosing the right ingredients to understanding the critical role of fiber in gut health. Paola offers practical advice for tackling misinformation and fostering innovation in the field. Tune in nowâthis conversation is available on all major platforms!"Understanding the biochemistry of fiber and how it impacts gut health helps us create better diets for pets."ð ð²ð²ð ððµð² ðŽðð²ðð: Paola Lancheros is a chemical engineer with a Masterâs degree in Animal Science from the University of Illinois. As an expert in animal nutrition and pet food innovation, she combines her deep knowledge of biochemistry, fiber analysis, and formulation to create impactful solutions for pet health. With a passion for research and education, Paola emphasizes ethics and science-based approaches to tackle industry challenges.What will you learn: (00:00) Highlight(00:52) Introduction(11:11) Role of fiber in gut health(12:58) Tackling misinformation(16:30) Leadership in innovation and education(21:10) Designing effective R&D systems(26:54) Technology in pet food(28:14) Final Questionsðð¶ððð²ð» ðŒð» ððœðœð¹ð² ð£ðŒð±ð°ð®ððð, ðŠðœðŒðð¶ð³ð ðŒð¿ ð®ð»ð ðºð®ð·ðŒð¿ ðœð¹ð®ðð³ðŒð¿ðº.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Mar 6, 2025 ⢠53min
Adam Burnsed: Strategic Growth in Agri-Business | Ep. 79
In this special re-run of the Wisenetix Podcast, weâre bringing back our conversation with Adam Burnsed, Director of Business Development and Marketing at Adisseo. Adam shares his unique perspective on how marketing strategies and business development come together in the agriculture and animal nutrition industries. He highlights the value of long-term planning, building strategic partnerships, and understanding customer needs to drive sustainable growth. Donât miss this opportunity to pick up practical strategies to elevate your approach to marketing and business in agriculture. Listen now on your favorite platform!"Marketing must align with sales to create sustainable, strategic growth plans."ð ð²ð²ð ððµð² ðŽðð²ðð: Adam Burnsed holds a Bachelor of Science in Animal Sciences from the University of Florida and has completed advanced management programs at ESSEC Business School and University College Dublin. With nearly two decades of experience in animal health and nutrition, Adam specializes in business development, marketing, and customer management. As Director of Business Development and Marketing at Adisseo, Adam focuses on driving growth and innovation through strategic initiatives.What will you learn: (00:00) Highlight(00:29) Introduction(02:38) Global business perspectives(11:49) Importance of marketing strategies(14:30) Long-term planning in business(18:54) Identifying ideal customers(43:53) Building meaningful partnerships(48:00) Final Questionsðð¶ððð²ð» ðŒð» ððœðœð¹ð² ð£ðŒð±ð°ð®ððð, ðŠðœðŒðð¶ð³ð ðŒð¿ ð®ð»ð ðºð®ð·ðŒð¿ ðœð¹ð®ðð³ðŒð¿ðº.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Feb 27, 2025 ⢠45min
John Ireland: Reimagining Fertilizer Logistics | Ep. 78
In this episode of The Wisenetix Podcast, John Ireland, CEO and founder of NTP Technologies, shares an exciting breakthrough in plasma technology for sustainable farming. Drawing on his extensive experience as an entrepreneur and his background in biochemical engineering, John discusses how nitrogen-enriched solutions are set to revolutionize fertilizer production. He explores how this innovation can boost farm efficiency, improve soil health, reduce environmental impact, and tackle challenges like COâ emissions and rising fertilizer costs. Donât miss this engaging conversation about the future of agriculture and sustainabilityâavailable now on all major platforms!âSalt-free fertilizers produced on-site minimize soil degradation, protect water systems, and offer healthier long-term options for agricultural production.âð ð²ð²ð ððµð² ðŽðð²ðð: John Ireland, founder and CEO of NTP Technologies, holds an MBA from MIT Sloan School of Management and a Masterâs in Biochemical Engineering from Brown University. With over three decades of entrepreneurial experience, John has built multiple startups and mentored executives, focusing on sustainable innovations. His current mission is revolutionizing agriculture with plasma technology to produce 100% salt-free nitrogen fertilizers.What will you learn: (00:00) Highlight(00:51) Introduction(03:60) Plasma technology origins(07:11) Sustainable farming benefits(12:54) Local vs. industrial farming(16:20) Fertilizer production challenges(27:59) Precision agriculture applications(37:60) Final Questionsðð¶ððð²ð» ðŒð» ððœðœð¹ð² ð£ðŒð±ð°ð®ððð, ðŠðœðŒðð¶ð³ð ðŒð¿ ð®ð»ð ðºð®ð·ðŒð¿ ðœð¹ð®ðð³ðŒð¿ðº.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Feb 20, 2025 ⢠32min
Collyn Damerau: Adapting Sales to Customers | Ep. 77
In this episode of The Wisenetix Podcast, Collyn Damerau, Business Development Manager at Countryside Feed LLC, shares his inspiring transition from agricultural education to the animal feed industry. Collyn opens up about the challenges of working with a wide range of customersâfrom distributors to small-scale producersâand provides thoughtful insights into the shifting needs of modern agriculture. Whether youâre in sales, business development, or simply passionate about agriculture, this episode offers practical tips and a new way of looking at the industry. Tune in now on your favorite podcast platform!"Effective communication is critical in agriculture, whether youâre educating farmers about feed products or responding to challenges on their operations."ð ð²ð²ð ððµð² ðŽðð²ðð: Collyn Damerau holds a Masterâs degree in Agricultural Education from Tarleton State University and has a proven track record in agricultural sales and education. Now the Business Development Manager at Countryside Feed LLC, Collyn brings years of expertise in retail, distribution, and feed production to the table.What will you learn: (00:00) Highlight(00:26) Introduction(04:05) From teaching to sales(09:42) A day in feed sales(12:22) Retail vs. direct sales(18:33) Communication in the feed industry(23:59) Cattle industry challenges(26:36) Final Questionsðð¶ððð²ð» ðŒð» ððœðœð¹ð² ð£ðŒð±ð°ð®ððð, ðŠðœðŒðð¶ð³ð ðŒð¿ ð®ð»ð ðºð®ð·ðŒð¿ ðœð¹ð®ðð³ðŒð¿ðº.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Feb 13, 2025 ⢠46min
Matthew Donovan: Precision Farming Solutions | Ep. 76
In this episode of the Wisenetix Podcast, Matthew Donovan, CEO of Agriculture Intelligence, shares how precision technology and AI are reshaping the world of agriculture. He highlights innovative tools like AgroView, showing how digital solutions help growers make smarter, faster decisions, boost sustainability, and increase profitability. Discover how drone imagery, AI, and geospatial data are addressing challenges in scale and efficiency, paving the way for the future of farming. Donât miss this engaging conversation, now streaming on all major platforms!"Digital farming technology will fundamentally change how we produce food by enhancing productivity and reducing waste."ð ð²ð²ð ððµð² ðŽðð²ðð: Matthew Donovan holds a Masterâs Certificate in Business Process Management from the University of Florida and an MBA in Marketing & Organizational Management from the University of Phoenix. With over 28 years of expertise in software development, AI, and business strategy, he is the CEO of Agriculture Intelligence. Donovanâs patented AgroView platform revolutionizes precision agriculture with actionable insights for growers.What will you learn: (00:00) Highlight(00:54) Introduction(01:26) Role of AI(09:49) Nutrient analysis(18:60) Crop-specific applications(30:11) Digital revolution in ag(40:13) Future of AI in farming(44:21) Final Questionsðð¶ððð²ð» ðŒð» ððœðœð¹ð² ð£ðŒð±ð°ð®ððð, ðŠðœðŒðð¶ð³ð ðŒð¿ ð®ð»ð ðºð®ð·ðŒð¿ ðœð¹ð®ðð³ðŒð¿ðº.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Feb 6, 2025 ⢠43min
Rory Aronson: Automating Precision Agriculture | Ep. 75
In this episode of The Wisenetix Podcast, Rory Aronson, CEO of FarmBot Inc., takes us through the transformative role open-source farming robots are playing in small-scale agriculture. From automating backyard gardens to empowering agronomy researchers with precise tools for experimentation, FarmBotâs customizable technology is changing the way food is grown sustainably and efficiently. Rory offers valuable insights into the maker movement, the power of community-driven innovation, and the exciting possibilities AI brings to the future of farming. Donât miss this conversationâstream it now on all major platforms to see how FarmBot is revolutionizing agriculture!"FarmBotâs customizable features allow users to grow vegetables or even experiment with coral farming in new ways."ð ð²ð²ð ððµð² ðŽðð²ðð: Rory Aronson, CEO of FarmBot Inc., holds a B.S. in Mechanical Engineering from California Polytechnic State University, San Luis Obispo. A social entrepreneur and inventor, Rory founded FarmBotâan open-source farming robot transforming small-scale agriculture through automation, customization, and accessibility. With over 9 years of experience, he focuses on product development, environmental sustainability, and community engagement.What will you learn: (00:00) Highlight(00:43) Introduction(02:02) FarmBot(08:34) Open-source systems(19:13) Research & educational impact(26:16) FarmBot & sustainability(35:22) Future possibilities(39:30) Final Questionsðð¶ððð²ð» ðŒð» ððœðœð¹ð² ð£ðŒð±ð°ð®ððð, ðŠðœðŒðð¶ð³ð ðŒð¿ ð®ð»ð ðºð®ð·ðŒð¿ ðœð¹ð®ðð³ðŒð¿ðº.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Jan 30, 2025 ⢠37min
Tiago Toledo: New US Administration & Feed Industry Future | Ep. 74
In this episode of the Wisenetix Podcast, Tiago Toledo, a seasoned market manager with over a decade of experience, shares his perspective on how a second term for Donald Trump could shape the agriculture and feed industries. Tiago breaks down key topics like tariffs, biosecurity, sustainability, and their ripple effects on supply chains and global markets. He also provides practical strategies to handle disruptions and uncover opportunities in an unpredictable market. Donât miss this engaging discussionâavailable now on all major platforms!"The Trump administrationâs tariff agenda creates opportunities and risks depending on how companies position their supply chains and strategies."ð ð²ð²ð ððµð² ðŽðð²ðð: Tiago Toledo earned his bachelorâs degree in Business Administration with a focus on International Trade from PUC Campinas. With over 12 years of experience across supply chain, marketing, and sales management, Tiago has worked on developing strategies that balance innovation, risk mitigation, and long-term growth.What will you learn: (00:00) Highlight(00:29) Introduction(03:29) Impacts of U.S. tariffs(07:47) Supply chain strategies(11:19) Biosecurity concerns(15:43) Sustainability & agriculture(21:44) Regulatory shifts(30:37) Final Questionsðð¶ððð²ð» ðŒð» ððœðœð¹ð² ð£ðŒð±ð°ð®ððð, ðŠðœðŒðð¶ð³ð ðŒð¿ ð®ð»ð ðºð®ð·ðŒð¿ ðœð¹ð®ðð³ðŒð¿ðº.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Jan 23, 2025 ⢠45min
Andrew Uden: Livestock Tech Innovation | Ep. 73
In this episode of the Wisenetix Podcast, Andrew Uden, CEO of HerdDogg, opens up about his journey in agriculture and innovation. Growing up on a cattle-feeding operation shaped his path, eventually leading him to spearhead tech solutions for livestock management. Andrew talks about tackling product-market fit, driving sustainable innovations, and building platform-as-a-service models for agriculture. Discover how HerdDogg is reshaping the future of livestock management. Tune in now on your favorite podcast platforms!"Creating a successful product requires focus, understanding your core market, and solving specific challenges without trying to do everything."ð ð²ð²ð ððµð² ðŽðð²ðð: Andrew Uden holds a Master's degree in Applied Science focused on Food Production Systems from the University of Nebraska-Lincoln and a Bachelor's degree in Animal Sciences. Currently the CEO of HerdDogg, Andrew has extensive experience in business development, genetics, and global agriculture innovation. His leadership drives solutions to improve livestock management through cutting-edge technology.What will you learn: (00:00) Highlight(00:47) Introduction(07:31) Data analytics(12:48) Livestock management(18:53) Product testing(24:59) Platform-as-a-service model(31:35) Global experiences(38:21) Final Questionsðð¶ððð²ð» ðŒð» ððœðœð¹ð² ð£ðŒð±ð°ð®ððð, ðŠðœðŒðð¶ð³ð ðŒð¿ ð®ð»ð ðºð®ð·ðŒð¿ ðœð¹ð®ðð³ðŒð¿ðº.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix


