

Wisenetix Podcast
Wisenetix
In the Wisenetix Podcast, we host conversations with the brightest minds of digital marketing and business in the agriculture industry.
Episodes
Mentioned books

Jan 16, 2025 โข 32min
Joel Reid: Humic Products in Agriculture | Ep. 72
In this episode of the Wisenetix Podcast, Joel Reid, founder of Green Wave Enterprises, brings over 20 years of experience in humic substances and soil health solutions to the table. Learn how humic products drive soil regeneration, boost crop yields, and tackle the pressing challenges in modern agriculture. Packed with insights on sustainability and real-world applications, this conversation provides valuable tips for professionals working at the crossroads of agriculture and marketing. Tune in on your favorite platform for actionable advice on soil science and crop management!"Humic substances naturally enhance soil quality by stimulating microbial activity and promoting the optimal balance between organic carbon and nutrients."๐ ๐ฒ๐ฒ๐ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐: Joel Reid, founder of Green Wave Enterprises, holds 23 years of experience in providing premium humates and humic acid products for agriculture and remediation. Based in Oregon, Joel specializes in soil health solutions that improve crop yields and combat soil degradation. With a legacy rooted in innovation and sustainability, Joelโs insights bridge technical knowledge with practical application.What will you learn: (00:00) Highlight(00:41) Introduction(04:15) Humic substances(08:45) Soil health(14:13) Practical applications(21:48) Science & trust(27:43) Humic product's future(29:48) Final Questions๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐๐, ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐ ๐ผ๐ฟ ๐ฎ๐ป๐ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Jan 9, 2025 โข 37min
Dr. Emily Otto-Tice: The Future of Ag Infrastructure | Ep. 71
In this episode of the Wisenetix Podcast, Dr. Emily Otto-Tice from Lucta shares her expertise on the challenges of supply chain management and its vital role in the agriculture industry. With more than 20 years of experience, she provides valuable perspectives on infrastructure issues, innovations sparked by the pandemic, and sustainable approaches for future growth. Donโt miss this insightful conversation about overcoming supply chain obstacles and building resilience in agriculture and marketing!"Investments in transportation infrastructure, from railways to waterways, are critical to keeping the agricultural supply chain efficient and competitive."๐ ๐ฒ๐ฒ๐ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐: Dr. Emily Otto-Tice holds a Ph.D. in Animal Sciences from Purdue University and an M.S. in Non-Ruminant Nutrition from Michigan State University. With over 20 years in agriculture, she has held pivotal roles in feed additives, swine nutrition, and commodity marketing. Currently an Account Manager at Lucta, she leverages her expertise to address complex supply chain and business challenges.What will you learn: (00:00) Highlight(00:26) Introduction(06:41) Supply chain(12:27) Pandemic lessons(19:59) Infrastructure challenges(24:47) Innovations in logistics(30:35) Balancing career & family(32:17) Final Questions๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐๐, ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐ ๐ผ๐ฟ ๐ฎ๐ป๐ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Jan 2, 2025 โข 37min
Dillon Buline: Diversification Strategies in Ag | Ep. 70
In this episode of the Wisenetix Podcast, Dillon Buline, Co-Founder of Terra Products Company, talks about what it takes to build and grow a successful agri-business while managing a multi-generation family farm. He shares the challenges and rewards of diversifying, creating a strong company culture, and leading in the ever-changing world of agriculture. Tune in to hear practical strategies for tackling industry challenges and driving innovation to improve your agricultural operations. Listen now on YouTube, Apple Podcasts, Spotify, and more!"Growth comes with challenges, and learning to delegate tasks is essential for scaling a business and maintaining its operations effectively."๐ ๐ฒ๐ฒ๐ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐: Dillon Buline is the Co-Founder of Terra Products Company, based in Iowa City, Iowa, and a fifth-generation farmer at Buline Family Farms. With over a decade of experience in agriculture and agribusiness, Dillon focuses on delivering animal nutrition and agronomy solutions. His entrepreneurial journey reflects a deep understanding of farm operations and the need for diversification in agriculture.What will you learn: (00:00) Highlight(00:25) Introduction(04:25) Terra Products(08:36) Services & solutions(10:48) Feed mill(15:27) Company culture(20:41) Agriculture challenges(32:14) Final Questions๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐๐, ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐ ๐ผ๐ฟ ๐ฎ๐ป๐ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Dec 26, 2024 โข 39min
Jean Pedro de Quadros: Strategic Planning in Agribusiness | Ep. 69
In this special rerun of the Wisenetix Podcast, we bring back a conversation with Jean Pedro de Quadros, an executive manager at Bretanha AMVC, who shares his perspective on the challenges and innovations shaping the swine and pork industry. Jean touches on topics like project management, improving supply chain efficiency, and adapting American management models to the Brazilian market. Donโt miss this opportunity to hear from a top expert in the field!"One of the key differences between Brazil and the US is the long-term vision American producers have, with agreements spanning ten years."๐ ๐ฒ๐ฒ๐ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐: Jean Pedro de Quadros holds a Veterinary Medicine degree from Universidade Federal de Pelotas and an MBA in Business Management from Fundaรงรฃo Getulio Vargas. With experience across Brazil, the U.S., and Australia, he specializes in swine management, project execution, and supply chain optimization. Currently an Executive Manager at Bretanha AMVC, Jean shares expertise in fostering partnerships and integrating innovative farm practices.What will you learn: (00:00) Highlight(00:37) Introduction(02:45) Career milestones(07:08) Importance of relationships(13:52) American model adaptation(19:40) Management disparities(24:45) Benefits of outsourcing(32:50) Final Questions๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐๐, ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐ ๐ผ๐ฟ ๐ฎ๐ป๐ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Dec 19, 2024 โข 35min
Georgia Adams: Holistic Cattle Consulting | Ep. 68
In this episode of the Wisenetix Podcast, Georgia Adams, a ruminant nutrition consultant from Grand Valley Fortifiers, takes us into the dynamic world of cattle consultancy. Georgia talks about sustainable farming practices, customized nutrition plans, and the human side of working with producers. She shares practical advice for improving farm efficiency, boosting profitability, and fostering meaningful relationships with clients. Tune in on your favorite podcast platform for an engaging conversation about the future of agriculture and consultancy!"A holistic consultancy approach evaluates every aspect of an operation, connecting animal performance, resource allocation, and profitability goals."๐ ๐ฒ๐ฒ๐ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐: Georgia Adams, a ruminant consultant at Grand Valley Fortifiers, holds a Bachelorโs degree in Agribusiness from Curtin University, with a major in Animal Production. With extensive experience across Australia and Canada, Georgia specializes in optimizing cattle nutrition, herd health, and farm management strategies. Her passion for sustainable agriculture and producer support shapes her holistic consulting approach.What will you learn: (00:00) Highlight(00:55) Introduction(06:17) Holistic consultancy(09:31) Key factors (14:40) Cattle & poultry(17:37) Communication strategies(27:09) Tips for new consultants(28:30) Final Questions๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐๐, ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐ ๐ผ๐ฟ ๐ฎ๐ป๐ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Dec 12, 2024 โข 40min
Louis Gauthier: Data-Driven Farming | Ep. 67
In this episode of the Wisenetix Podcast, Louis Gauthier, Managing Director of Doriane, talks about the groundbreaking changes in agricultural data management and research. He explores how innovations are making data collection more efficient and helping decision-making through machine learning. Louis also shares his thoughts on the challenges and trends that are shaping the future of the industry. Discover how new technologies are improving efficiency and fostering collaboration across the agricultural value chain. Tune in to learn more about the growing impact of digital solutions in agronomy!"Agriculture is entering a new era of digitalization, where data management drives smarter, more sustainable decisions."๐ ๐ฒ๐ฒ๐ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐: Louis Gauthier, Managing Director and Co-owner of Doriane, is an innovator with a background in economy and digital transformation. He leads a team specializing in agricultural research and data management, delivering software solutions that optimize field trials and decision-making processes. As a graduate of Emlyon Business School, Louis's expertise drives advancements in agronomy, emphasizing sustainability and efficiency.What will you learn: (00:00) Highlight(00:30) Introduction(05:18) Agricultural digitalization(08:50) Data management(15:42) Machine learning (25:06) Data sharing(31:01) Adoption barriers(33:04) Final Questions๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐๐, ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐ ๐ผ๐ฟ ๐ฎ๐ป๐ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Dec 5, 2024 โข 41min
Grady Fain & Dr. Megan Bible: Protein and Sustainability | Ep. 66
In this episode of the Wisenetix Podcast, Grady Fain and Dr. Megan Bible from Hamlet Protein share exciting advancements in animal nutrition and sustainability. They talk about innovative approaches to protein kinetics and ways to minimize anti-nutritional factors, all aimed at improving the health of young animals. Discover how fostering strong partnerships can drive meaningful progress in the agriculture industry. Tune in to hear practical strategies that are reshaping the future of animal agriculture!โScientific innovations like protein kinetics address feed inefficiencies by improving the synchronization of nutrient absorption, fostering better growth and animal health.โ๐ ๐ฒ๐ฒ๐ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐: Grady Fain, Vice President and Regional Director at Hamlet Protein brings 40 years of experience in agriculture, with a focus on leadership and innovation. Dr. Megan Bible, a Nutritionist at Hamlet Protein, holds a Ph.D. in Swine Nutrition from Oklahoma State University and leverages her expertise to deliver research-backed solutions.What will you learn: (00:00) Highlight(00:30) Introduction(03:31) Hamlet Protein(06:39) North America challenges(09:56) Pillars of company culture(18:38) Anti-nutritional factors(22:55) Protein kinetics(35:00) Final Questions๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐๐, ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐ ๐ผ๐ฟ ๐ฎ๐ป๐ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Nov 28, 2024 โข 35min
Jim Lamancusa: Eco-Friendly Pet Food | Ep. 65
Hello there!In this episode of the Wisenetix Podcast, Jim Lamancusa, Executive Director of the Pet Sustainability Coalition, brings a wealth of knowledge on sustainability in todayโs agriculture and pet industries. Drawing from years of experience helping organizations adopt eco-friendly practices, Jim shares practical strategies for brands looking to innovate and cut down on their environmental impact while still meeting customer expectations. Join us to learn how businesses can grow responsibly and create positive change across agriculture and pet care!"Meeting the rising demand for sustainable practices is no longer optional; itโs the key to consumer loyalty and growth."๐ ๐ฒ๐ฒ๐ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐: Jim Lamancusa, Executive Director of the Pet Sustainability Coalition, combines extensive experience in sales and marketing with a passion for sustainable innovation. With an MBA and over 20 years in consumer goods, Jim has founded companies, led industry growth initiatives, and currently drives sustainability practices within the pet industry.What will you learn: (00:00) Highlight(00:45) Introduction(01:38) Consumer goods(09:05) Customer needs(11:31) Rapid growth(14:03) Innovative packaging(23:24) Sustainable practices(29:37) Final Questions๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐๐, ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐ ๐ผ๐ฟ ๐ฎ๐ป๐ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Nov 21, 2024 โข 35min
Sebastian Marten: Strategic Agri-Innovation | Ep. 64
Hello there!In this episode of the Wisenetix Podcast, Sebastian Marten from Adisseo shares insights on creating resilient, sustainable strategies for the agriculture industry. Marten discusses ways to align global market demands with tailored regional solutions, find the right balance between sustainability and performance, and encourage collaboration across different sectors. Get a glimpse into the changing landscape of agriculture and digital marketing. Tune in to explore new advancements in agricultural business practices!"Effective strategies in agriculture mean simplifying complexity for stakeholder engagement and long-term success."๐ ๐ฒ๐ฒ๐ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐: Sebastian Marten, Executive Director of Adisseoโs Strategic Business Unit Specialties, brings over 20 years of expertise in agriculture and business transformation. With an MBA from the University of Mรผnster and further studies at IMD and INSEAD, Martenโs leadership focuses on sustainable and impactful growth in agriculture.What will you learn: (00:00) Highlight(00:43) Introduction(05:31) Business strategy principles(06:59) Simplifying complex markets(11:18) Global consumer trends(13:51) Nutrition and health focus(25:06) Sustainability vs. productivity(29:35) Final Questions๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐๐, ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐ ๐ผ๐ฟ ๐ฎ๐ป๐ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix

Nov 14, 2024 โข 44min
Chris Mateo: Bridging Technical Skills and Business | Ep. 63
Hello there!In this special rerun of the Wisenetix Podcast, we bring back a conversation with Chris Mateo, Vice President of Sales and Nutrition Consulting at Standard Nutrition Services. With over 20 years of experience in agriculture, Chris offers valuable insights on navigating the shift between technical, commercial, and management roles. He highlights the crucial role a technical background plays in shaping business strategy and shares how adjusting to different market environments influences leadership in the agriculture industry. Donโt miss out on practical advice for advancing your career in agriculture and marketing. Available now on all major platforms!"Work and life experiences are crucial building blocks of career progression. Embracing mistakes and navigating diverse relationships fuel our growth."๐ ๐ฒ๐ฒ๐ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐: Dr. Christopher Mateo holds a Doctor of Veterinary Medicine (DVM) and a Ph.D. in Animal Sciences from South Dakota State University, with a Master's in Animal Science from the University of the Philippines Los Baรฑos. With over 20 years of experience, he has held leadership roles in the feed, animal health, and nutrition industries. Currently, as VP of Sales and Nutrition Consulting at Standard Nutrition, Chris leverages his expertise to provide impactful solutions.What will you learn: (00:00) Highlight(00:37) Introduction(03:38) Career achievements(06:46) Role transitions(10:40) Technical knowledge application(14:22) Technical vs. sales(19:54) Managing different markets(35:07) Final Questions๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐๐, ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐ ๐ผ๐ฟ ๐ฎ๐ป๐ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.Website: WisenetixInstagram: WisenetixLinkedIn: Wisenetix


