Wisenetix Podcast

Hello there!In this episode of The Wisenetix Podcast, Bryce Van Dyken from AHB Biotechnology offers valuable insights into marketing strategies within the agricultural sector, specifically focusing on animal feed. He talks about how to navigate the industry's complex market landscape and shares tips on building lasting relationships with customers in the U.S. agribusiness market. Tune in to learn about essential strategies for driving business development and boosting sales in agriculture. Available now on all major platforms!"Many customers don’t just want a product; they want a relationship where their needs are understood and met."𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Bryce Van Dyken holds the position of Regional Sales Executive at AHB Biotechnology, focusing on developing the biotechnology market in the U.S. Midwest. With a background in business development from companies like SearchOne and Jarvis Cole, Bryce leverages strategic management skills to drive sales and client relationships. He holds a passion for agriculture, rooted in his upbringing in Iowa, and brings innovative sales strategies to the industry.What will you learn: (00:00) Highlight(00:31) Introduction(03:00) Building customer relationships(06:06) Market research and strategy(08:23) Managing traders and distributors(20:00) Challenges in U.S. agribusiness(27:54) Establishing brand awareness(29:18) Final Questions𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Website: WisenetixInstagram: WisenetixLinkedIn:  Wisenetix

Dori Kralj, a Marketing Specialist at MSD Animal Health with a rich background in agriculture, shares her insights on effective marketing strategies in the swine industry. She discusses the importance of trust and transparent communication when promoting products and emphasizes the role of technical content in building brand credibility. Dori also reflects on her journey from family challenges in agriculture to embracing marketing opportunities, advocating for adaptability in both personal and professional growth.

Antonia Tacconi, a seasoned Global Portfolio Manager in Animal Nutrition, shares her insights from over a decade in product management. She discusses the intricate balance of technical, marketing, and sales efforts within the industry. Antonia emphasizes the importance of understanding consumer trends and ethical practices in meat production. The conversation also highlights the evolving responsibilities of product managers and the necessity of continuous learning in a rapidly changing agricultural landscape.

Hello there!In this episode of the Wisenetix Podcast, Dr. Rebecca Quesnell, COO and R&D Director at TransAgra, talks about fresh approaches to blending digital marketing with business development in the agriculture industry. Drawing on her deep experience in research and operations, she offers practical advice on enhancing operational efficiency and promoting teamwork in smaller companies. Don’t miss this chance to hear from Dr. Quesnell and explore how strong leadership can propel success in the agriculture sector. Catch the episode on all major platforms!"Leadership means showing the way to a better product or function and not just managing the current processes."𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. Rebecca Quesnell received her Ph.D. in Mammary Gland Physiology & Reproductive Physiology from Kansas State University and completed her postdoctoral training at Cornell University. As the COO and R&D Director at TransAgra, she oversees operations, research, and new product development. Her expertise spans business development, project management, and quality control. In this episode of the Wisenetix Podcast, Dr. Quesnell shares valuable insights into leadership and innovation in agriculture.What will you learn: (00:00) Highlight(00:34) Introduction(08:49) Leadership and operations(14:34) Team collaboration strategies(20:19) Implementing new technologies(26:34) Balancing quality and efficiency(33:19) Addressing business challenges(39:31) Final QuestionsAre you ready to unleash the podcasting potential of your company?𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Chris Grant, President of IHT Group, brings over 25 years of agricultural expertise to the conversation. He discusses his transformative journey from corporate stress to agricultural success, emphasizing the importance of customer-centric strategies. Chris shares powerful insights on mentorship, personal fulfillment, and the risks that drive growth. He also highlights the value of direct engagement with customers and the role of supportive relationships in navigating business challenges. Tune in for practical leadership advice!

Hello there!In this episode of the Wisenetix Podcast, Ariana Bigham, a Marketing Communications Specialist at Datamars, brings her wealth of experience in branding and digital marketing within the agriculture industry. She shares insights on creating customer-focused brand strategies, the challenges of managing a global brand, and the unique aspects of digital marketing in a sector that's typically slow to embrace new technology. Tune in to discover practical tips for navigating change and connecting with your audience. Listen now on all major platforms to stay ahead in the agriculture business."Your brand loyalty starts inside first. Design your brand around your true beliefs and operations." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Ariana Bigham holds a Master of Science in Agricultural Communications from Texas Tech University and a double Bachelor of Science in Plant, Soil, and Environmental Sciences and Agricultural Media and Communication from West Texas A&M University. With over six years at Datamars, Ariana specializes in global brand and digital marketing strategies. Her experience spans managing product launches, global marketing projects, and teaching scientific communication.What will you learn: (00:00) Highlight(00:35) Introduction(09:43) Branding and brand strategy(17:15) Keeping customers at the center(23:29) Evolution, not revolution(29:08) Digital marketing in agriculture(36:45) Managing change effectively(39:51) Final QuestionsAre you ready to unleash the podcasting potential of your company?𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Rick Purnell, Managing Director of Communications at RPR Company, shares his extensive experience in agricultural media relations. He discusses the evolving landscape of communication strategies and the importance of strong media relationships. Rick highlights the shift from traditional methods to digital formats, emphasizing the need for tailored messaging. He reflects on sustainability and animal welfare in agriculture, advocating for effective communication that balances education with promotion. Tune in for insights on navigating media dynamics in the industry!

Hello there!In this episode of the Wisenetix Podcast, Ben McCormick, Vice President of Marketing Services at 5MetaCom, brings his wealth of experience in creating successful B2B marketing strategies for the agriculture industry’s complex, science-driven products. Discover how to stand out in the market, communicate technical details effectively, and navigate common challenges. Tune in for practical insights that can boost your marketing efforts."Understanding the customer's problem and how your product can uniquely solve it is crucial."𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Ben McCormick is the Vice President of Marketing Services at 5MetaCom in Carmel, Indiana. With a degree in Business Communications from Indiana University Bloomington, Ben has over 19 years of experience developing B2B marketing strategies, particularly for scientific, technical, and regulated products. His expertise in differentiating products and aligning marketing messages with sales goals has been pivotal in helping clients achieve success.What will you learn: (00:00) Highlight(00:31) Introduction(07:39) Science and technology(10:22) Mature markets(14:04) Three C’s approach(17:33) Customer preferences(29:40) Aligning marketing(40:31) Final QuestionsAre you ready to unleash the podcasting potential of your company?𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Hello there!In this episode of The Wisenetix Podcast, Henry Arrowood, the Founder and CEO of Farmshare, explores how technology is reshaping modern agriculture, especially within the meat industry. Henry shares insights on the inefficiencies of traditional supply chains and explains how Farmshare is equipping independent farmers and ranchers with cutting-edge tools to level the playing field. Discover how these innovations are helping to sustain small family farms and provide greater transparency for consumers. Join us as we take a closer look at the future of agriculture and the role of digital marketing in the farming world."We are creating direct market opportunities for producers to connect with consumers, restaurants, and grocery stores, empowering an entirely new channel of independent meat production."𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Henry Arrowood is the Founder and CEO of Farmshare, where he leads efforts to modernize the agricultural supply chain through technology. With a background in economics from the University of Miami and international experience at institutions like Università Commerciale 'Luigi Bocconi,' Henry brings a unique perspective to the challenges facing the agriculture industry.What will you learn: (00:00) Highlight(00:43) Introduction(03:04) Inefficiencies in farming(11:15) Evolving business strategies(14:43) Marketing and communication(19:04) Flexibility in business(25:05) The hard right over the easy wrong(31:23) Final QuestionsAre you ready to unleash the podcasting potential of your company?𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Hello there!In this episode of The Wisenetix Podcast, Dr. Luis Romero, a leader in animal nutrition and health innovation, explores how omics technologies and artificial intelligence transform product development in the agriculture industry. He shares how these breakthroughs provide fresh perspectives on animal health and performance, leading to quicker and more efficient product development. Don’t miss out on this conversation about how cutting-edge science is driving the future of agriculture. Tune in on your favorite platform today!"AI has the potential to transform animal health by offering insights that were previously unimaginable."𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. Luis Romero, a Ph.D. in Animal Science from the University of Alberta, is a trailblazer in animal nutrition and health. As the Founder and CEO of Biofractal, he focuses on leveraging omics technologies and artificial intelligence to revolutionize animal health. With a rich background in innovation management from global leaders like DSM and DuPont, Dr. Romero now leads a cutting-edge startup that bridges the gap between genetic potential and field performance. What will you learn: (00:00) Highlight(00:18) Introduction(04:21) Founding Micropep(09:34) Entrepreneurship and global challenges(14:30) From consulting to entrepreneurship(22:45) Building a global company(31:29) Complexity of crop protection(38:15) Final QuestionsAre you ready to unleash the podcasting potential of your company?𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix