Wisenetix Podcast

Hello there!In this episode of the Wisenetix Podcast, Amos Petersen, CEO of FarrPro, talks about the future of agriculture and the growing connection between technology and farming. Petersen offers valuable insights into how artificial intelligence (AI) and data are playing an increasingly important role in improving both animal health and farm productivity. With an emphasis on sustainability in the pork industry, he explains how generative AI and monitoring systems are changing the way farms operate. Tune in to discover how technology is reshaping both agriculture and business!"We can monitor animal health 24/7, predict lameness early, and improve outcomes through AI-powered monitoring systems."𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Amos Petersen is the Founder and CEO of FarrPro and AIPEX, specializing in AgTech and Generative AI systems. With a Bachelor’s in Economics and Electrical Engineering from the University of Iowa, he designs AI solutions that improve animal health and welfare in the agriculture sector. Amos’s work with FarrPro aims to sustainably enhance farm productivity through innovative digital health systems.What will you learn: (00:00) Highlight(00:28) Introduction(05:36) AI in agriculture(09:51) Farming technology challenges(12:36) Monitoring animal behavior(18:46) Preventive health system(29:50) Future of animal monitoring(34:51) Final Questions𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Website: WisenetixInstagram: WisenetixLinkedIn:  Wisenetix

Hello there!In this episode of the Wisenetix Podcast, Kate Chamberlin, Business Development Manager at AgSource, talks about the importance of strong communication in the agriculture and marketing sectors. She shares her journey from animal science to business development and highlights the key communication skills that help her connect with both internal teams and external partners. Don’t miss her insights on how clear, purposeful communication can help drive success in the agriculture industry. Catch the episode now on all major platforms!"Pitching an idea effectively is critical. Without communication, even the best technical knowledge can’t move forward."𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Kate Chamberlin holds an MBA in Business, Management, and Marketing from Western Michigan University and a Bachelor's in Animal Sciences from Michigan State University. With a diverse background spanning dairy nutrition and business analytics, she now leads business development at AgSource. Kate’s experience across multiple roles in the agriculture industry makes her a standout professional.What will you learn: (00:00) Highlight(00:24) Introduction(03:18) Importance of networking(04:43) Business development(05:43) Simplifying complex ideas(09:17) Communication for success(17:36) Storytelling in business(28:20) Final Questions𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Website: WisenetixInstagram: WisenetixLinkedIn:  Wisenetix

Hello there!In this episode of the Wisenetix Podcast, Justin Whitley, CEO of Drylet Inc., opens up about leadership, growth, and overcoming obstacles in the agriculture industry. He talks about Drylet’s cutting-edge waste management solutions and their exciting move into renewable natural gas. Justin also reflects on how his diverse career, spanning roles from livestock extension to sales and management, has influenced his flexible leadership approach. Catch the episode on major platforms for actionable strategies and valuable business insights.“Having a patented product is a game changer. It’s both exclusive and effective, which makes it easier to sell.”𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Justin Whitley, CEO of Drylet Inc., brings a wealth of experience from his extensive career in the agriculture and livestock industries. With a Master of Science in Animal Science from North Carolina State University, Justin has transitioned through various leadership roles, emphasizing adaptability and innovation. His focus at Drylet Inc. includes expanding the company’s verticals into natural gas and waste management.What will you learn: (00:00) Highlight(00:28) Introduction(01:46) From sales to CEO(08:43) Multiple business verticals(10:18) Patented products(11:36) Proactive & reactive leadership(19:28) Adapting to diverse industries(25:32) Final Questions𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Website: WisenetixInstagram: WisenetixLinkedIn:  Wisenetix

Hello there!In this episode of The Wisenetix Podcast, Bryce Van Dyken from AHB Biotechnology offers valuable insights into marketing strategies within the agricultural sector, specifically focusing on animal feed. He talks about how to navigate the industry's complex market landscape and shares tips on building lasting relationships with customers in the U.S. agribusiness market. Tune in to learn about essential strategies for driving business development and boosting sales in agriculture. Available now on all major platforms!"Many customers don’t just want a product; they want a relationship where their needs are understood and met."𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Bryce Van Dyken holds the position of Regional Sales Executive at AHB Biotechnology, focusing on developing the biotechnology market in the U.S. Midwest. With a background in business development from companies like SearchOne and Jarvis Cole, Bryce leverages strategic management skills to drive sales and client relationships. He holds a passion for agriculture, rooted in his upbringing in Iowa, and brings innovative sales strategies to the industry.What will you learn: (00:00) Highlight(00:31) Introduction(03:00) Building customer relationships(06:06) Market research and strategy(08:23) Managing traders and distributors(20:00) Challenges in U.S. agribusiness(27:54) Establishing brand awareness(29:18) Final Questions𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Website: WisenetixInstagram: WisenetixLinkedIn:  Wisenetix

Dori Kralj, a Marketing Specialist at MSD Animal Health with a rich background in agriculture, shares her insights on effective marketing strategies in the swine industry. She discusses the importance of trust and transparent communication when promoting products and emphasizes the role of technical content in building brand credibility. Dori also reflects on her journey from family challenges in agriculture to embracing marketing opportunities, advocating for adaptability in both personal and professional growth.

Antonia Tacconi, a seasoned Global Portfolio Manager in Animal Nutrition, shares her insights from over a decade in product management. She discusses the intricate balance of technical, marketing, and sales efforts within the industry. Antonia emphasizes the importance of understanding consumer trends and ethical practices in meat production. The conversation also highlights the evolving responsibilities of product managers and the necessity of continuous learning in a rapidly changing agricultural landscape.

Hello there!In this episode of the Wisenetix Podcast, Dr. Rebecca Quesnell, COO and R&D Director at TransAgra, talks about fresh approaches to blending digital marketing with business development in the agriculture industry. Drawing on her deep experience in research and operations, she offers practical advice on enhancing operational efficiency and promoting teamwork in smaller companies. Don’t miss this chance to hear from Dr. Quesnell and explore how strong leadership can propel success in the agriculture sector. Catch the episode on all major platforms!"Leadership means showing the way to a better product or function and not just managing the current processes."𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. Rebecca Quesnell received her Ph.D. in Mammary Gland Physiology & Reproductive Physiology from Kansas State University and completed her postdoctoral training at Cornell University. As the COO and R&D Director at TransAgra, she oversees operations, research, and new product development. Her expertise spans business development, project management, and quality control. In this episode of the Wisenetix Podcast, Dr. Quesnell shares valuable insights into leadership and innovation in agriculture.What will you learn: (00:00) Highlight(00:34) Introduction(08:49) Leadership and operations(14:34) Team collaboration strategies(20:19) Implementing new technologies(26:34) Balancing quality and efficiency(33:19) Addressing business challenges(39:31) Final QuestionsAre you ready to unleash the podcasting potential of your company?𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Chris Grant, President of IHT Group, brings over 25 years of agricultural expertise to the conversation. He discusses his transformative journey from corporate stress to agricultural success, emphasizing the importance of customer-centric strategies. Chris shares powerful insights on mentorship, personal fulfillment, and the risks that drive growth. He also highlights the value of direct engagement with customers and the role of supportive relationships in navigating business challenges. Tune in for practical leadership advice!

Hello there!In this episode of the Wisenetix Podcast, Ariana Bigham, a Marketing Communications Specialist at Datamars, brings her wealth of experience in branding and digital marketing within the agriculture industry. She shares insights on creating customer-focused brand strategies, the challenges of managing a global brand, and the unique aspects of digital marketing in a sector that's typically slow to embrace new technology. Tune in to discover practical tips for navigating change and connecting with your audience. Listen now on all major platforms to stay ahead in the agriculture business."Your brand loyalty starts inside first. Design your brand around your true beliefs and operations." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Ariana Bigham holds a Master of Science in Agricultural Communications from Texas Tech University and a double Bachelor of Science in Plant, Soil, and Environmental Sciences and Agricultural Media and Communication from West Texas A&M University. With over six years at Datamars, Ariana specializes in global brand and digital marketing strategies. Her experience spans managing product launches, global marketing projects, and teaching scientific communication.What will you learn: (00:00) Highlight(00:35) Introduction(09:43) Branding and brand strategy(17:15) Keeping customers at the center(23:29) Evolution, not revolution(29:08) Digital marketing in agriculture(36:45) Managing change effectively(39:51) Final QuestionsAre you ready to unleash the podcasting potential of your company?𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Rick Purnell, Managing Director of Communications at RPR Company, shares his extensive experience in agricultural media relations. He discusses the evolving landscape of communication strategies and the importance of strong media relationships. Rick highlights the shift from traditional methods to digital formats, emphasizing the need for tailored messaging. He reflects on sustainability and animal welfare in agriculture, advocating for effective communication that balances education with promotion. Tune in for insights on navigating media dynamics in the industry!