Hello there!In this episode of The Wisenetix Podcast, Shannon Hughes, Director of Digital and Media Strategy at Lessing-Flynn, explores the intricacies of digital marketing in the agriculture industry. Shannon shares her expertise in optimizing media investments, understanding market segmentation, and the importance of adaptability in ever-changing digital landscapes. Learn valuable strategies to enhance your digital marketing efforts and drive success in the agriculture sector. Listen now on all major platforms!"Understanding the unique needs of each market segment within agriculture is vital for targeted marketing strategies."𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Shannon Hughes, Director of Digital and Media Strategy at Lessing-Flynn, has nearly a decade of experience in ag and construction marketing. She developed and led Lessing-Flynn's media department, optimizing clients' investments with targeted digital strategies. Shannon holds a Bachelor of Science in Business Marketing and Advertising from Iowa State University.What will you learn: (00:00) Highlight(00:20) Introduction(04:22) Adaptability in Marketing(09:50) Market Segmentation(13:08) Data in Marketing Strategies(15:40) Traditional and Digital Marketing(34:31) The Bandwagon Dilemma(38:52) Final QuestionsAre you ready to unleash the podcasting potential of your company?𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Hello there!In this episode of The Wisenetix Podcast, Claudia Ferrer and Bianca Gorordo from Agranco Corp USA share their journey leading a family business in the agriculture industry. They discuss innovative strategies in animal feed additives, emphasizing their mission to improve the food we eat and the earth we inhabit. Tune in for valuable lessons on sustainable agriculture practices and effective business management. Listen to the full episode on all major platforms."Effective marketing in this industry means not just focusing on the product, but also on how we communicate its benefits across various stakeholders, using reliable data and real-life examples." - Bianca Gorordo𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁s: Claudia Ferrer is the Owner and CEO of Agranco Corp USA, and Bianca Gorordo is the Owner and CMO. Claudia, with a background in sales and business development, and Bianca, with extensive experience in marketing and digital strategy, have continued their father's legacy by driving the company's mission to improve the food we eat and the earth we inhabit. Together, they have expanded Agranco's reach and impact, providing innovative livestock production and bioremediation solutions. What will you learn: (00:00) Highlight(00:38) Introduction(03:23) Transitioning to Family Business(12:57) Mission and Vision of Agranco Corp USA(18:49) Marketing and Brand Awareness(27:17) Product Highlights and Efficacy(33:38) Leadership Lessons Learned(37:19) Closing ThoughtsAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Marketing expert Nicole Semple shares essential strategies for the agriculture industry, emphasizing the importance of building a strong online presence. She discusses leveraging social media platforms like YouTube, Instagram, Facebook, and more to enhance brand authority. Tune in for practical tips, innovative trends, and valuable insights into digital marketing in agriculture.

Dr. Gabriel Frainer, sales executive manager at ColoQuick, discusses innovative colostrum management for boosting calf health and farm productivity. Topics include challenges in the dairy industry, precision farming, and the importance of critical thinking in decision-making. Tune in to learn from his experience and enhance your agricultural strategies.

Hello there!In this episode of the Wisenetix Podcast, Adam Burnsed, Director of Business Development and Marketing at Adisseo, shares his extensive insights on digital marketing strategies in the agriculture industry. Adam discusses the importance of feed digestibility, strategic marketing, and the role of long-term planning in driving business growth. Tune in for this insightful discussion and enhance your marketing and business development strategies in agriculture."Education is one piece of the strategy, and it plays a pivotal role in any company's growth." - Adam Burnsed𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Adam Burnsed, Director of Business Development and Marketing at Adisseo, has extensive experience in the agriculture industry, specializing in feed digestibility and strategic marketing. With a career spanning Elanco, DSM, and Alltech roles, Adam brings valuable insights into long-term business growth.What will you learn: (00:00) Highlight(00:31) Introduction(02:40) Professional Experiences(05:40) From Animal Science to Business(09:45) Education and Employee Development(12:32) Long-Term Marketing Strategies(20:49) Choosing the Right Customers(48:02) Closing ThoughtsAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Hello there!In this episode of The Wisenetix Podcast, Trey Martin, the Director of Sales for North America at Valco, shares his extensive experience in the agriculture industry. Trey discusses key insights into sales and marketing, the importance of relationship building, and strategies for leveraging digital tools in modern agriculture. Listen now on all major platforms."The upcoming generation wants information at their fingertips. If you're not embracing digital tools, you'll get left behind." - Trey Martin𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Trey Martin is the Director of Sales for North America at Valco Industries, Inc. With a degree in Agricultural Economics from Auburn University and extensive experience in operations management and customer service, Trey excels in strategic planning and team building. His career spans roles at Tyson Foods and Valco, focusing on poultry and swine industries.What will you learn: (00:00) Highlight(00:52) Introduction(04:56) Top three life experiences(09:12) Importance of customer understanding(13:02) Building strong relationships in agriculture(17:37) Impact of digital media in the industry(21:22) Creating valuable content(36:21) Overcoming adversity in sales(41:52) Closing thoughtsAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Hello there!In this episode of the Wisenetix Podcast, Ashley Bauer-Slabaugh, a seasoned marketing manager in the agriculture industry, shares her insights on digital marketing strategies and their impact on agricultural businesses. Ashley discusses effective budget management, trade show execution, and the importance of sponsorships in enhancing brand awareness. Tune in for a valuable discussion that bridges the gap between traditional practices and modern digital marketing."Digital marketing is ever-evolving. Staying updated on current trends and tools is crucial for any successful marketing strategy." - Ashley Bauer-Slabaugh  𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Ashley Bauer-Slabaugh is a marketing manager with over 15 years of experience in the agriculture industry. She has managed marketing budgets, trade shows, and sponsorships, enhancing brand awareness for multiple companies. Ashley holds a Master's degree in Equestrian Education and leverages her skills to bridge the gap between producers, consumers, and future generations. What will you learn: (00:00) Highlight(00:30) Introduction(04:42) Effective digital marketing strategies(08:55) Managing marketing budgets efficiently(18:25) Importance of sponsorships(22:40) Enhancing brand awareness(29:05) Traditional and modern marketing(33:20) Closing thoughtsAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Hello there!In this episode of the Wisenetix Podcast, Jean Pedro, an executive manager at Bretanha AMVC, explores the challenges and innovations in the swine and pork industry. Jean discusses project management, supply chain efficiency, and the integration of American management models in Brazil. Tune in to gain valuable insights from a leading expert in the field."One of the key differences between Brazil and the US is the long-term vision American producers have, with agreements spanning ten years." - Jean Pedro𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Jean Pedro de Quadros, a seasoned swine veterinarian, holds an MBA from Fundação Getulio Vargas and a veterinary degree from Universidade Federal de Pelotas. With extensive experience in Brazil, the US, and Australia, Jean specializes in the swine and pork industry, project management, and supply chain management. He currently serves as the Executive Manager at Bretanha AMVC. What will you learn: (00:00) Highlight(00:38) Introduction(04:48) Top Experiences and Achievements(08:38) Importance of Relationships in Agribusiness(14:22) Differences in Management Styles: Brazil vs. US(20:13) Implementing American Management Models in Brazil(26:08) Challenges in Integrating New Business Models(32:51) Closing ThoughtsAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Hello there,In this episode of the Wisenetix Podcast, Megan McNamee, Climate Enablement Manager at Climate Field View, shares invaluable insights into the intersection of agriculture and technology. Megan, an experienced advocate in the agricultural sector, discusses the importance of technology adoption in farming, her personal journey into the industry, and the pivotal role of digital tools in enhancing farm productivity. Tune into this insightful episode on all major platforms to learn about transforming agricultural practices through technology."The key to successful technology adoption isn't just about using new tools; it's about integrating these tools into daily farming operations seamlessly and effectively."  - Megan McNamee𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Megan McNamee, Climate Enablement Manager at Climate Field View, holds an Agriculture Communication and Leadership degree from Illinois State University. Despite not growing up on a farm, Megan has a robust background in agriculture and has dedicated her career to integrating technology into farming. Her roles have ranged from direct farmer support to leading initiatives in tech adoption. Megan's journey reflects a deep commitment to enhancing agricultural practices through innovation and education.What will you learn: (00:00) Highlight(00:36) Episode introduction(07:51) Enhancing farming with tech(20:14) The agricultural responsibility(22:52) Technology and farm integration(27:24) Education in agriculture(34:35) Productivity strategies(40:00) Closing remarkAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Hello there,In this episode of the Wisenetix Podcast, Dr. Keith Erlandson, a multifaceted veterinarian with a rich swine production and veterinary microbiology background, shares his journey from his military service to significant roles in various agriculture industry sectors. Dr. Erlandson's insights into innovative vaccine technologies and marketing strategies within the agricultural sector are indispensable for professionals seeking to stay ahead in the industry's digital marketing landscape. Tune into this conversation on all major podcast platforms to gain valuable industry perspectives."Identifying customer pain points isn't just about solving problems; it's about understanding your market deeply enough to make your solutions resonate." - Dr. Keith Erlandson𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Keith Erlandson, an experienced swine veterinarian from Alta, Iowa, specializes in enhancing swine health and production. Currently a Key Account Manager at Medgene Labs, his 15+ years of diverse roles, including Director of Swine Veterinary Services and Technical Service Veterinarian, showcase his expertise in disease management and swine biosecurity. Holding an MBA and a DVM from Iowa State University, Erlandson is committed to advancing swine health through scientific approaches and continuous learning.What will you learn: (00:00) Highlight(00:24) Introduction(01:05) Veterinary & Swine Production(04:08) Vaccine Technology Innovations(05:40) Agricultural Marketing Insights(07:29) Technical Content Importance(10:35) Integrated Veterinary Approaches(20:27) Reading Recommendations(21:39) Episode ConclusionAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix