

Rick Purnell: Strategic Communication in Ag | Ep. 53
Sep 5, 2024
Rick Purnell, Managing Director of Communications at RPR Company, shares his extensive experience in agricultural media relations. He discusses the evolving landscape of communication strategies and the importance of strong media relationships. Rick highlights the shift from traditional methods to digital formats, emphasizing the need for tailored messaging. He reflects on sustainability and animal welfare in agriculture, advocating for effective communication that balances education with promotion. Tune in for insights on navigating media dynamics in the industry!
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Reflections on Agricultural Communication and Sustainability
01:48 • 4min
Transforming Strategic Communication in Agriculture
05:33 • 14min
Balancing Education and Promotion in Agriculture
19:35 • 5min
Crafting Tailored Content for Diverse Audiences
24:44 • 6min
Embracing New Perspectives Through Mentoring and Learning
30:44 • 3min