Rick Purnell

Rick Purnell, Managing Director of Communications at RPR Company, shares his extensive experience in agricultural media relations. He discusses the evolving landscape of communication strategies and the importance of strong media relationships. Rick highlights the shift from traditional methods to digital formats, emphasizing the need for tailored messaging. He reflects on sustainability and animal welfare in agriculture, advocating for effective communication that balances education with promotion. Tune in for insights on navigating media dynamics in the industry!