Wisenetix Podcast

Hello there!In this episode of The Wisenetix Podcast, Thomas Laurent, CEO of Micropep Technologies, discusses the crossroads of entrepreneurship, science, and agriculture. Laurent shares his story of launching an AgBiotech startup that leverages bioactive peptides to address challenges in crop protection and yield improvement. The conversation touches on market growth, regulatory hurdles, and the future of sustainable agriculture. Tune in now!"The biggest driver for me in founding a company was the belief that our work could have a positive impact on future generations by contributing to sustainable agriculture."𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Thomas Laurent, CEO and founder of Micropep Technologies holds an MBA from ESSEC Business School. With extensive experience in business development and entrepreneurship, he leads Micropep, an AgBiotech startup developing bioactive peptides for sustainable agriculture. Laurent focuses on innovative solutions to enhance crop yields and manage stresses, ensuring a positive impact on future generations. What will you learn: (00:00) Highlight(00:18) Introduction(04:21) Founding Micropep(09:34) Entrepreneurship and global challenges(14:30) From consulting to entrepreneurship(22:45) Building a global company(31:29) Complexity of crop protection(38:15) Final QuestionsAre you ready to unleash the podcasting potential of your company?𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Hello there!In this episode of The Wisenetix Podcast, Philippe Tacon, Product Manager at dsm-firmenich, discusses his extensive experience in aquaculture and the livestock industry. Philippe shares insights on the latest trends in feed additives, their impact on animal health and sustainability, and the challenges of working across diverse global markets. Tune in for valuable insights on making farming more profitable and sustainable. Listen to the full episode on all major platforms."Feed additives can help reduce costs and increase profitability for farmers, making them a crucial part of modern farming."𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Philippe Tacon holds a PhD in Fish Physiology from the University of Rennes I. With 20 years of experience in Asian aquaculture, he specializes in fish reproduction, product development, and business development. As the current Product Manager at dsm-firmenich, he focuses on sales development and operational marketing.What will you learn: (00:00) Highlight(00:22) Introduction(06:22) Livestock and Aquaculture(09:34) Feed Additives in Animal Health(13:59) Feed Additives and Sustainability(17:27) Market Trends and Innovations(29:58) Future of Feed Additives(32:50) Final QuestionsAre you ready to unleash the podcasting potential of your company?𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Hello there!In this episode of The Wisenetix Podcast, Blake Wilson, Global Commercial Director at Kerry, shares his expertise on leadership and team management in the agriculture industry. Blake discusses strategies for effective communication, breaking down silos, and fostering collaboration among diverse teams. He also emphasizes the importance of personal connections and networking in achieving business success. Tune in for all the latest on progressive leadership and management in this industry."Communication is key. Making sure there are no silos, and everyone understands the common goal and roadmap is essential."𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Blake Wilson, Global Commercial Director of Animal Health and Nutrition at Kerry, has extensive experience in the agriculture industry. He holds an MBA in Business Administration from Kennesaw State University and a Bachelor’s degree in American History.What will you learn: (00:00) Highlight(00:42) Introduction  (09:02) Managing global teams  (10:49) Breaking down silos  (14:18) Pre-meeting strategy  (16:24) Importance of collaboration  (29:58) Building personal networks  (39:00) Final QuestionsAre you ready to unleash the podcasting potential of your company?𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Hello there!In this episode of The Wisenetix Podcast, Sarah Heppner, a seasoned marketing and sales manager, shares her expertise in integrating science and business in the agri-biotech sector. Sarah discusses her journey from a science background to leading marketing and sales at AcuFast, highlighting key strategies for innovation and communication in a competitive market. Tune in to listen on your preferred platform!"All investments in technology and innovation must be applicable and impactful at the farm level."𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Sarah Heppner holds a Bachelor of Science in Agriculture from the University of Saskatchewan and an MBA in Agribusiness from the University of Guelph. With over six years at AcuFast, she leads global marketing and Canadian sales, focusing on strategy development and stakeholder engagement. Her experience spans marketing management, sales, and project leadership in agriculture biotechnology.What will you learn: (00:00) Highlight(00:26) Introduction(04:30) Top achievements and experiences(15:01) Challenges and successes(18:26) Communication strategies (26:44) Trends and challenges(32:36) Practical applications (41:09) Final QuestionsAre you ready to unleash the podcasting potential of your company?𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Hello there!In this episode of The Wisenetix Podcast, Shannon Hughes, Director of Digital and Media Strategy at Lessing-Flynn, explores the intricacies of digital marketing in the agriculture industry. Shannon shares her expertise in optimizing media investments, understanding market segmentation, and the importance of adaptability in ever-changing digital landscapes. Learn valuable strategies to enhance your digital marketing efforts and drive success in the agriculture sector. Listen now on all major platforms!"Understanding the unique needs of each market segment within agriculture is vital for targeted marketing strategies."𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Shannon Hughes, Director of Digital and Media Strategy at Lessing-Flynn, has nearly a decade of experience in ag and construction marketing. She developed and led Lessing-Flynn's media department, optimizing clients' investments with targeted digital strategies. Shannon holds a Bachelor of Science in Business Marketing and Advertising from Iowa State University.What will you learn: (00:00) Highlight(00:20) Introduction(04:22) Adaptability in Marketing(09:50) Market Segmentation(13:08) Data in Marketing Strategies(15:40) Traditional and Digital Marketing(34:31) The Bandwagon Dilemma(38:52) Final QuestionsAre you ready to unleash the podcasting potential of your company?𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Hello there!In this episode of The Wisenetix Podcast, Claudia Ferrer and Bianca Gorordo from Agranco Corp USA share their journey leading a family business in the agriculture industry. They discuss innovative strategies in animal feed additives, emphasizing their mission to improve the food we eat and the earth we inhabit. Tune in for valuable lessons on sustainable agriculture practices and effective business management. Listen to the full episode on all major platforms."Effective marketing in this industry means not just focusing on the product, but also on how we communicate its benefits across various stakeholders, using reliable data and real-life examples." - Bianca Gorordo𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁s: Claudia Ferrer is the Owner and CEO of Agranco Corp USA, and Bianca Gorordo is the Owner and CMO. Claudia, with a background in sales and business development, and Bianca, with extensive experience in marketing and digital strategy, have continued their father's legacy by driving the company's mission to improve the food we eat and the earth we inhabit. Together, they have expanded Agranco's reach and impact, providing innovative livestock production and bioremediation solutions. What will you learn: (00:00) Highlight(00:38) Introduction(03:23) Transitioning to Family Business(12:57) Mission and Vision of Agranco Corp USA(18:49) Marketing and Brand Awareness(27:17) Product Highlights and Efficacy(33:38) Leadership Lessons Learned(37:19) Closing ThoughtsAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Marketing expert Nicole Semple shares essential strategies for the agriculture industry, emphasizing the importance of building a strong online presence. She discusses leveraging social media platforms like YouTube, Instagram, Facebook, and more to enhance brand authority. Tune in for practical tips, innovative trends, and valuable insights into digital marketing in agriculture.

Dr. Gabriel Frainer, sales executive manager at ColoQuick, discusses innovative colostrum management for boosting calf health and farm productivity. Topics include challenges in the dairy industry, precision farming, and the importance of critical thinking in decision-making. Tune in to learn from his experience and enhance your agricultural strategies.

Hello there!In this episode of the Wisenetix Podcast, Adam Burnsed, Director of Business Development and Marketing at Adisseo, shares his extensive insights on digital marketing strategies in the agriculture industry. Adam discusses the importance of feed digestibility, strategic marketing, and the role of long-term planning in driving business growth. Tune in for this insightful discussion and enhance your marketing and business development strategies in agriculture."Education is one piece of the strategy, and it plays a pivotal role in any company's growth." - Adam Burnsed𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Adam Burnsed, Director of Business Development and Marketing at Adisseo, has extensive experience in the agriculture industry, specializing in feed digestibility and strategic marketing. With a career spanning Elanco, DSM, and Alltech roles, Adam brings valuable insights into long-term business growth.What will you learn: (00:00) Highlight(00:31) Introduction(02:40) Professional Experiences(05:40) From Animal Science to Business(09:45) Education and Employee Development(12:32) Long-Term Marketing Strategies(20:49) Choosing the Right Customers(48:02) Closing ThoughtsAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Hello there!In this episode of The Wisenetix Podcast, Trey Martin, the Director of Sales for North America at Valco, shares his extensive experience in the agriculture industry. Trey discusses key insights into sales and marketing, the importance of relationship building, and strategies for leveraging digital tools in modern agriculture. Listen now on all major platforms."The upcoming generation wants information at their fingertips. If you're not embracing digital tools, you'll get left behind." - Trey Martin𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Trey Martin is the Director of Sales for North America at Valco Industries, Inc. With a degree in Agricultural Economics from Auburn University and extensive experience in operations management and customer service, Trey excels in strategic planning and team building. His career spans roles at Tyson Foods and Valco, focusing on poultry and swine industries.What will you learn: (00:00) Highlight(00:52) Introduction(04:56) Top three life experiences(09:12) Importance of customer understanding(13:02) Building strong relationships in agriculture(17:37) Impact of digital media in the industry(21:22) Creating valuable content(36:21) Overcoming adversity in sales(41:52) Closing thoughtsAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix