Hello there!In this episode of the Wisenetix Podcast, Andy Rash, General Manager of the US Pork Business for Alltech, discusses the pivotal role of fact-based marketing strategies in agriculture, emphasizing the importance of market mapping and customer segmentation to enhance marketing uptake. Andy’s insights into team leadership and integrating core family values into business practices provide valuable lessons for professionals across the digital marketing and agriculture industries. Don't miss this insightful discussion; tune in on all major podcast platforms to explore innovative strategies that drive success in the agriculture sector.“Sound technical proof is not just expected but essential for driving a brand's market position effectively." - Andy Rash𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Andy Rash serves as the General Manager of the US Pork Business at Alltech, bringing over a year of dedicated leadership to the role. With a deep commitment to facts-based marketing and leadership through core family values, Andy has successfully integrated these principles across his teams. His focus on building healthy organizational structures and promoting data-driven decision-making makes him a standout leader in the agriculture industry. What will you learn: (00:00) Highlight(00:28) Introduction(02:30) Team leadership values(03:28) Marketing tactics unveiled(05:43) Technical content role(07:41) Building thought leadership(10:02) Industry challenges tackled(24:13) Organizational health focus(28:02) Episode wrap-upAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Dileep Sharma from Serket discusses AI in agriculture, livestock management, and sustainability. He shares insights on global work experiences, marketing in agriculture, and future trends in AgTech. The podcast explores the transformative role of AI in improving animal welfare and farm efficiency, emphasizing the importance of relatable and usable technology for farmers.

Hello there,In this episode of the Wisenetix Podcast, Erica Franco, Marketing Communication Manager at Corbion, shares her unique journey from veterinary science to spearheading marketing strategies in ag tech and biotech industries. With over 14 years of experience, Erica discusses her innovative approach to marketing in agriculture, including her involvement in remarkable global projects and her insights on female leadership in the workplace. Tune in on Spotify, Apple Podcasts, or your favorite podcast platform to gain valuable insights that can transform your marketing strategies."Creativity helps cope with marketing adversities. It's not just about having ideas; it's about applying creativity to solve problems and seeing the business in a broader perspective."  - Erica Franco𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Erica Franco, with a background in veterinary medicine, transitioned to marketing and has 16 years of experience in global food, biotech, and agribusiness. She has excelled in strategy, business development, and brand management roles. Currently, she is the Marketing & Communications Manager at Corbion in Milan. Erica has also championed female leadership initiatives and has focused on leveraging innovation and design in marketing strategies to enhance brand value and market share.What will you learn: (00:00) Highlight(00:35) Episode Introduction(02:27) Top Achievements(05:01) Leadership in Europe(07:55) Marketing Strategy Importance(19:54) Marketing vs. Sales(28:28) Mentorship Value(32:33) Final ThoughtsAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Hello there,In this episode of the Wisenetix Podcast, Sebastián Villegas, CEO of Asimetrix, discusses the transformative role of technology and data analytics in agriculture. Sebastián shares insights into how smart farming solutions and data-driven decisions can significantly enhance protein production's efficiency and quality. This discussion not only highlights the importance of technological innovation in agriculture but also offers a glimpse into the future of farming. Tune into this episode on major platforms to explore the intersection of agriculture, technology, and business.“Technology's true value in agriculture isn't in its complexity, but in simplifying the everyday challenges of our farmers." - Sebastián Villegas𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Sebastián Villegas, CEO of Asimetrix, hails from Colombia and has over a decade of experience in the agricultural sector. Specializing in technology-driven solutions like the revolutionary Pig Vision camera, Sebastián is at the forefront of integrating AI and analytics to enhance protein production. His work not only boosts efficiency and quality for producers but also pushes the boundaries of traditional farming practices.What will you learn: (00:00) Highlight(00:29) Introduction(01:49) Smart Sensors(05:39) Marketing Tactics(10:13) Technical Content(12:31) Brand Awareness(20:21) AgriTech Myths(35:12) ConclusionAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Hello there, In this episode of the Wisenetix Podcast, we explore the evolving landscape of digital marketing and technology within the agriculture industry, featuring insights from Sara Steever, CTO at Paulsen. With a unique background that bridges agriculture, art, and digital technology, Sara shares her journey and how digital strategies and AI are transforming agricultural practices and marketing. Join us on this enlightening journey, available on all major podcast platforms, and gain valuable insights to elevate your digital marketing strategies in agriculture."Digital platforms are vital for reaching and engaging the ag audience." - Sara Steever𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Sara Steever, a Forbes Councils Member with a diverse background blending agriculture, art, and technology, has evolved from her foundational roots on a South Dakota farm to her role as the CTO at Paulsen. Her journey, characterized by creativity and innovation, transitioned from graphic design to pioneering digital marketing within the agriculture sector. Currently, she utilizes her extensive experience to explore and demonstrate how technology can significantly transform agricultural practices and marketing strategies. Dive into this episode to gain insights from a leader navigating the intersection of agriculture and digital innovation.What will you learn: (00:00) Highlight(00:28) Introduction(02:13) Digital Transition(02:50) Design Success Insights(05:13) Continuous Learning(11:48) Digital Engagement(21:01) Tech Utilization(28:04) AI Impact(43:48) Professional AdviceAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

In this episode of the Wisenetix Podcast, we explore the intersection of digital marketing and the agricultural industry with Apoorva Shah, CEO of SAM Nutrition. Exploring Apoorva's journey from taking the reins of a family business to implementing groundbreaking biosecurity measures amidst global challenges, this discussion highlights the critical role of innovation and resilience in sustaining and growing an agricultural enterprise. Apoorva shares invaluable insights on market disruption, the power of partnerships, and the imperative of leveraging technology for sustainable success. Tune into this insightful episode on major platforms to grasp the future of agriculture through the lens of a visionary leader."The future of agriculture is digital. Embracing technology not only enhances efficiency but ensures sustainability for generations to come." - Apoorva Shah𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Apoorva Shah, CEO of SAM Nutrition, has led the family-owned business to remarkable growth since taking over in 2017. Migrating from India, his family's journey epitomizes the American dream, underpinned by hard work and innovation. Under his leadership, SAM Nutrition has become a beacon of innovation in biosecurity and agricultural products. What you'll see:(00:00) Highlight(00:26) Intro(01:17) Biosecurity Focus(04:27) Industry Disruption(04:54) Brand Positioning(09:31) Marketing Insights(17:26) Future Predictions(19:50) Final ThoughtsAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

In this episode of the Wisenetix Podcast, Xavier Drake, a seasoned marketing manager in the agriculture sector, explores the evolving landscape of digital marketing. Xavier shares insights from his journey in agriculture to mastering digital marketing strategies, highlighting the importance of data-driven decision-making and the role of digital media in building brand relationships. This discussion is essential for professionals in the agriculture industry seeking to navigate the digital marketing realm effectively. Tune in on major platforms to gain valuable insights into adapting and thriving in the digital space.“The secret? Listen more than you speak. The market speaks volumes; it's our job to listen.” - Xavier Drake 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Xavier Drake has significantly progressed through various roles at Lely North America, culminating as the Strategic Marketing Manager. With a background that includes an MBA in Innovation and Leadership from Drake University, he has excelled in aligning marketing strategies with commercial objectives, improving CRM processes, and supporting sales initiatives. His journey also features interim Sales Management in Canada and early experience in construction and turf management, showcasing a diverse skill set and a commitment to driving agricultural innovation.(00:00) Highlight(00:36) Meet Xavier Drake(01:08) Agriculture to business(02:19) Marketing journey begins(04:45) Digital strategy secrets(08:04) Marketing evolution insights(10:51) Overcoming marketing challenges(13:46) Traits for success(20:46) Final wisdom sharedAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Discover Chris Mateo's journey from the Philippines to VP of Sales at Standard Nutrition, and his insights on career progression in agriculture. Learn about leveraging work experiences, embracing mistakes, and building diverse relationships for success in the industry.

In this episode of the Wisenetix Podcast, host Darryl Ayers engages Trevor Gies, Senior Marketing Manager at Cobb Vantress, in a dynamic discussion about the pivotal role of digital marketing in the agriculture industry. Trevor shares insights from his extensive experience, emphasizing the importance of data, digital strategy, and the continuous evolution of marketing tactics to meet the ever-changing consumer preferences. This episode is a must-listen for professionals in the agriculture sector looking to elevate their marketing strategies and understand the digital landscape's impact on consumer engagement. Don't miss out on these invaluable marketing insights; tune in now."Digital marketing is no longer optional; it's essential. Living fully online, from browsing to buying, defines our era." - Trevor GiesWhat you'll learn:(00:00) Highlight(00:55) Episode Introduction(01:01) Trevor’s Arrival(02:12) Fatherhood Achievement(02:49) Sports to Poultry(03:23) Learning Journey(07:05) Digital Evolution(11:07) Branding Insights(14:06) Global Challenges(22:17) Life Advice(22:50) Trevor Online𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Meet Trevor Gies, Senior Marketing Manager at Cobb Vantress, a visionary in agribusiness marketing with nearly a decade of experience. Transforming his passion for the poultry industry and continuous learning into innovative digital strategies, Trevor promises to share valuable insights shaping the future of agribusiness marketing.Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

In this insightful episode of the Wisenetix Podcast, we are honored to host Ignacio Albornoz, CEO and Founder of Cattler, who shares his unique journey from Argentina to becoming a pioneering figure in the agriculture industry through the integration of farming, technology, and economics. Ignacio discusses the challenges and triumphs of digitizing farms, his approach to merging diverse sectors for innovative solutions, and the importance of understanding different cultures in the agriculture business. This conversation is essential for anyone interested in the intersection of agriculture and technology, offering perspectives on global agriculture practices, the evolution of farming through digital innovation, and the power of resilience in pursuing entrepreneurial success."Content marketing is crucial, almost the only thing we do to connect with our audience."What you'll learn:(00:00) Highlight(00:40) Intro and welcome(01:49) Ignacio's journey(03:19) Fusion of worlds(05:01) Global insights(06:45) Travel's value(14:18) Content marketing(16:57) User feedback challenge𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Ignacio Albornoz, CEO of Cattler, combines farming, technology, and economics expertise, hailing from Argentina. Since 2018, he's innovated U.S. agriculture with digital solutions, leveraging his diverse background to connect disparate worlds, enhancing sustainable farming practices. Ignacio embodies the spirit of global agricultural innovation and leadership.Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix