Wisenetix Podcast

Hello there!In this episode of the Wisenetix Podcast, Ashley Bauer-Slabaugh, a seasoned marketing manager in the agriculture industry, shares her insights on digital marketing strategies and their impact on agricultural businesses. Ashley discusses effective budget management, trade show execution, and the importance of sponsorships in enhancing brand awareness. Tune in for a valuable discussion that bridges the gap between traditional practices and modern digital marketing."Digital marketing is ever-evolving. Staying updated on current trends and tools is crucial for any successful marketing strategy." - Ashley Bauer-Slabaugh  𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Ashley Bauer-Slabaugh is a marketing manager with over 15 years of experience in the agriculture industry. She has managed marketing budgets, trade shows, and sponsorships, enhancing brand awareness for multiple companies. Ashley holds a Master's degree in Equestrian Education and leverages her skills to bridge the gap between producers, consumers, and future generations. What will you learn: (00:00) Highlight(00:30) Introduction(04:42) Effective digital marketing strategies(08:55) Managing marketing budgets efficiently(18:25) Importance of sponsorships(22:40) Enhancing brand awareness(29:05) Traditional and modern marketing(33:20) Closing thoughtsAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Hello there!In this episode of the Wisenetix Podcast, Jean Pedro, an executive manager at Bretanha AMVC, explores the challenges and innovations in the swine and pork industry. Jean discusses project management, supply chain efficiency, and the integration of American management models in Brazil. Tune in to gain valuable insights from a leading expert in the field."One of the key differences between Brazil and the US is the long-term vision American producers have, with agreements spanning ten years." - Jean Pedro𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Jean Pedro de Quadros, a seasoned swine veterinarian, holds an MBA from Fundação Getulio Vargas and a veterinary degree from Universidade Federal de Pelotas. With extensive experience in Brazil, the US, and Australia, Jean specializes in the swine and pork industry, project management, and supply chain management. He currently serves as the Executive Manager at Bretanha AMVC. What will you learn: (00:00) Highlight(00:38) Introduction(04:48) Top Experiences and Achievements(08:38) Importance of Relationships in Agribusiness(14:22) Differences in Management Styles: Brazil vs. US(20:13) Implementing American Management Models in Brazil(26:08) Challenges in Integrating New Business Models(32:51) Closing ThoughtsAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Hello there,In this episode of the Wisenetix Podcast, Megan McNamee, Climate Enablement Manager at Climate Field View, shares invaluable insights into the intersection of agriculture and technology. Megan, an experienced advocate in the agricultural sector, discusses the importance of technology adoption in farming, her personal journey into the industry, and the pivotal role of digital tools in enhancing farm productivity. Tune into this insightful episode on all major platforms to learn about transforming agricultural practices through technology."The key to successful technology adoption isn't just about using new tools; it's about integrating these tools into daily farming operations seamlessly and effectively."  - Megan McNamee𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Megan McNamee, Climate Enablement Manager at Climate Field View, holds an Agriculture Communication and Leadership degree from Illinois State University. Despite not growing up on a farm, Megan has a robust background in agriculture and has dedicated her career to integrating technology into farming. Her roles have ranged from direct farmer support to leading initiatives in tech adoption. Megan's journey reflects a deep commitment to enhancing agricultural practices through innovation and education.What will you learn: (00:00) Highlight(00:36) Episode introduction(07:51) Enhancing farming with tech(20:14) The agricultural responsibility(22:52) Technology and farm integration(27:24) Education in agriculture(34:35) Productivity strategies(40:00) Closing remarkAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Hello there,In this episode of the Wisenetix Podcast, Dr. Keith Erlandson, a multifaceted veterinarian with a rich swine production and veterinary microbiology background, shares his journey from his military service to significant roles in various agriculture industry sectors. Dr. Erlandson's insights into innovative vaccine technologies and marketing strategies within the agricultural sector are indispensable for professionals seeking to stay ahead in the industry's digital marketing landscape. Tune into this conversation on all major podcast platforms to gain valuable industry perspectives."Identifying customer pain points isn't just about solving problems; it's about understanding your market deeply enough to make your solutions resonate." - Dr. Keith Erlandson𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Keith Erlandson, an experienced swine veterinarian from Alta, Iowa, specializes in enhancing swine health and production. Currently a Key Account Manager at Medgene Labs, his 15+ years of diverse roles, including Director of Swine Veterinary Services and Technical Service Veterinarian, showcase his expertise in disease management and swine biosecurity. Holding an MBA and a DVM from Iowa State University, Erlandson is committed to advancing swine health through scientific approaches and continuous learning.What will you learn: (00:00) Highlight(00:24) Introduction(01:05) Veterinary & Swine Production(04:08) Vaccine Technology Innovations(05:40) Agricultural Marketing Insights(07:29) Technical Content Importance(10:35) Integrated Veterinary Approaches(20:27) Reading Recommendations(21:39) Episode ConclusionAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Hello there!In this episode of the Wisenetix Podcast, Andy Rash, General Manager of the US Pork Business for Alltech, discusses the pivotal role of fact-based marketing strategies in agriculture, emphasizing the importance of market mapping and customer segmentation to enhance marketing uptake. Andy’s insights into team leadership and integrating core family values into business practices provide valuable lessons for professionals across the digital marketing and agriculture industries. Don't miss this insightful discussion; tune in on all major podcast platforms to explore innovative strategies that drive success in the agriculture sector.“Sound technical proof is not just expected but essential for driving a brand's market position effectively." - Andy Rash𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Andy Rash serves as the General Manager of the US Pork Business at Alltech, bringing over a year of dedicated leadership to the role. With a deep commitment to facts-based marketing and leadership through core family values, Andy has successfully integrated these principles across his teams. His focus on building healthy organizational structures and promoting data-driven decision-making makes him a standout leader in the agriculture industry. What will you learn: (00:00) Highlight(00:28) Introduction(02:30) Team leadership values(03:28) Marketing tactics unveiled(05:43) Technical content role(07:41) Building thought leadership(10:02) Industry challenges tackled(24:13) Organizational health focus(28:02) Episode wrap-upAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Dileep Sharma from Serket discusses AI in agriculture, livestock management, and sustainability. He shares insights on global work experiences, marketing in agriculture, and future trends in AgTech. The podcast explores the transformative role of AI in improving animal welfare and farm efficiency, emphasizing the importance of relatable and usable technology for farmers.

Hello there,In this episode of the Wisenetix Podcast, Erica Franco, Marketing Communication Manager at Corbion, shares her unique journey from veterinary science to spearheading marketing strategies in ag tech and biotech industries. With over 14 years of experience, Erica discusses her innovative approach to marketing in agriculture, including her involvement in remarkable global projects and her insights on female leadership in the workplace. Tune in on Spotify, Apple Podcasts, or your favorite podcast platform to gain valuable insights that can transform your marketing strategies."Creativity helps cope with marketing adversities. It's not just about having ideas; it's about applying creativity to solve problems and seeing the business in a broader perspective."  - Erica Franco𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Erica Franco, with a background in veterinary medicine, transitioned to marketing and has 16 years of experience in global food, biotech, and agribusiness. She has excelled in strategy, business development, and brand management roles. Currently, she is the Marketing & Communications Manager at Corbion in Milan. Erica has also championed female leadership initiatives and has focused on leveraging innovation and design in marketing strategies to enhance brand value and market share.What will you learn: (00:00) Highlight(00:35) Episode Introduction(02:27) Top Achievements(05:01) Leadership in Europe(07:55) Marketing Strategy Importance(19:54) Marketing vs. Sales(28:28) Mentorship Value(32:33) Final ThoughtsAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Hello there,In this episode of the Wisenetix Podcast, Sebastián Villegas, CEO of Asimetrix, discusses the transformative role of technology and data analytics in agriculture. Sebastián shares insights into how smart farming solutions and data-driven decisions can significantly enhance protein production's efficiency and quality. This discussion not only highlights the importance of technological innovation in agriculture but also offers a glimpse into the future of farming. Tune into this episode on major platforms to explore the intersection of agriculture, technology, and business.“Technology's true value in agriculture isn't in its complexity, but in simplifying the everyday challenges of our farmers." - Sebastián Villegas𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Sebastián Villegas, CEO of Asimetrix, hails from Colombia and has over a decade of experience in the agricultural sector. Specializing in technology-driven solutions like the revolutionary Pig Vision camera, Sebastián is at the forefront of integrating AI and analytics to enhance protein production. His work not only boosts efficiency and quality for producers but also pushes the boundaries of traditional farming practices.What will you learn: (00:00) Highlight(00:29) Introduction(01:49) Smart Sensors(05:39) Marketing Tactics(10:13) Technical Content(12:31) Brand Awareness(20:21) AgriTech Myths(35:12) ConclusionAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Hello there, In this episode of the Wisenetix Podcast, we explore the evolving landscape of digital marketing and technology within the agriculture industry, featuring insights from Sara Steever, CTO at Paulsen. With a unique background that bridges agriculture, art, and digital technology, Sara shares her journey and how digital strategies and AI are transforming agricultural practices and marketing. Join us on this enlightening journey, available on all major podcast platforms, and gain valuable insights to elevate your digital marketing strategies in agriculture."Digital platforms are vital for reaching and engaging the ag audience." - Sara Steever𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Sara Steever, a Forbes Councils Member with a diverse background blending agriculture, art, and technology, has evolved from her foundational roots on a South Dakota farm to her role as the CTO at Paulsen. Her journey, characterized by creativity and innovation, transitioned from graphic design to pioneering digital marketing within the agriculture sector. Currently, she utilizes her extensive experience to explore and demonstrate how technology can significantly transform agricultural practices and marketing strategies. Dive into this episode to gain insights from a leader navigating the intersection of agriculture and digital innovation.What will you learn: (00:00) Highlight(00:28) Introduction(02:13) Digital Transition(02:50) Design Success Insights(05:13) Continuous Learning(11:48) Digital Engagement(21:01) Tech Utilization(28:04) AI Impact(43:48) Professional AdviceAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

In this episode of the Wisenetix Podcast, we explore the intersection of digital marketing and the agricultural industry with Apoorva Shah, CEO of SAM Nutrition. Exploring Apoorva's journey from taking the reins of a family business to implementing groundbreaking biosecurity measures amidst global challenges, this discussion highlights the critical role of innovation and resilience in sustaining and growing an agricultural enterprise. Apoorva shares invaluable insights on market disruption, the power of partnerships, and the imperative of leveraging technology for sustainable success. Tune into this insightful episode on major platforms to grasp the future of agriculture through the lens of a visionary leader."The future of agriculture is digital. Embracing technology not only enhances efficiency but ensures sustainability for generations to come." - Apoorva Shah𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Apoorva Shah, CEO of SAM Nutrition, has led the family-owned business to remarkable growth since taking over in 2017. Migrating from India, his family's journey epitomizes the American dream, underpinned by hard work and innovation. Under his leadership, SAM Nutrition has become a beacon of innovation in biosecurity and agricultural products. What you'll see:(00:00) Highlight(00:26) Intro(01:17) Biosecurity Focus(04:27) Industry Disruption(04:54) Brand Positioning(09:31) Marketing Insights(17:26) Future Predictions(19:50) Final ThoughtsAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix