

Wisenetix Podcast
Wisenetix
In the Wisenetix Podcast, we host conversations with the brightest minds of digital marketing and business in the agriculture industry.
Episodes
Mentioned books

Apr 11, 2024 โข 36min
Sebastiรกn Villegas: AI and the Future of Agro | Ep. 32
Hello there,In this episode of the Wisenetix Podcast, Sebastiรกn Villegas, CEO of Asimetrix, discusses the transformative role of technology and data analytics in agriculture. Sebastiรกn shares insights into how smart farming solutions and data-driven decisions can significantly enhance protein production's efficiency and quality. This discussion not only highlights the importance of technological innovation in agriculture but also offers a glimpse into the future of farming. Tune into this episode on major platforms to explore the intersection of agriculture, technology, and business.โTechnology's true value in agriculture isn't in its complexity, but in simplifying the everyday challenges of our farmers." - Sebastiรกn Villegas๐ ๐ฒ๐ฒ๐ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐: Sebastiรกn Villegas, CEO of Asimetrix, hails from Colombia and has over a decade of experience in the agricultural sector. Specializing in technology-driven solutions like the revolutionary Pig Vision camera, Sebastiรกn is at the forefront of integrating AI and analytics to enhance protein production. His work not only boosts efficiency and quality for producers but also pushes the boundaries of traditional farming practices.What will you learn: (00:00) Highlight(00:29) Introduction(01:49) Smart Sensors(05:39) Marketing Tactics(10:13) Technical Content(12:31) Brand Awareness(20:21) AgriTech Myths(35:12) ConclusionAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐๐, ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐ ๐ผ๐ฟ ๐ฎ๐ป๐ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.Instagram: @wisenetixLinkedIn: Wisenetix

Apr 4, 2024 โข 50min
Sara Steever: Bridging Tech & Ag | Ep. 31
Hello there, In this episode of the Wisenetix Podcast, we explore the evolving landscape of digital marketing and technology within the agriculture industry, featuring insights from Sara Steever, CTO at Paulsen. With a unique background that bridges agriculture, art, and digital technology, Sara shares her journey and how digital strategies and AI are transforming agricultural practices and marketing. Join us on this enlightening journey, available on all major podcast platforms, and gain valuable insights to elevate your digital marketing strategies in agriculture."Digital platforms are vital for reaching and engaging the ag audience." - Sara Steever๐ ๐ฒ๐ฒ๐ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐: Sara Steever, a Forbes Councils Member with a diverse background blending agriculture, art, and technology, has evolved from her foundational roots on a South Dakota farm to her role as the CTO at Paulsen. Her journey, characterized by creativity and innovation, transitioned from graphic design to pioneering digital marketing within the agriculture sector. Currently, she utilizes her extensive experience to explore and demonstrate how technology can significantly transform agricultural practices and marketing strategies. Dive into this episode to gain insights from a leader navigating the intersection of agriculture and digital innovation.What will you learn: (00:00) Highlight(00:28) Introduction(02:13) Digital Transition(02:50) Design Success Insights(05:13) Continuous Learning(11:48) Digital Engagement(21:01) Tech Utilization(28:04) AI Impact(43:48) Professional AdviceAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐๐, ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐ ๐ผ๐ฟ ๐ฎ๐ป๐ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.Instagram: @wisenetixLinkedIn: Wisenetix

Mar 28, 2024 โข 21min
Apoorva Shah: The Power of Partnerships | Ep. 30
In this episode of the Wisenetix Podcast, we explore the intersection of digital marketing and the agricultural industry with Apoorva Shah, CEO of SAM Nutrition. Exploring Apoorva's journey from taking the reins of a family business to implementing groundbreaking biosecurity measures amidst global challenges, this discussion highlights the critical role of innovation and resilience in sustaining and growing an agricultural enterprise. Apoorva shares invaluable insights on market disruption, the power of partnerships, and the imperative of leveraging technology for sustainable success. Tune into this insightful episode on major platforms to grasp the future of agriculture through the lens of a visionary leader."The future of agriculture is digital. Embracing technology not only enhances efficiency but ensures sustainability for generations to come." - Apoorva Shah๐ ๐ฒ๐ฒ๐ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐: Apoorva Shah, CEO of SAM Nutrition, has led the family-owned business to remarkable growth since taking over in 2017. Migrating from India, his family's journey epitomizes the American dream, underpinned by hard work and innovation. Under his leadership, SAM Nutrition has become a beacon of innovation in biosecurity and agricultural products. What you'll see:(00:00) Highlight(00:26) Intro(01:17) Biosecurity Focus(04:27) Industry Disruption(04:54) Brand Positioning(09:31) Marketing Insights(17:26) Future Predictions(19:50) Final ThoughtsAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐๐, ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐ ๐ผ๐ฟ ๐ฎ๐ป๐ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.Instagram: @wisenetixLinkedIn: Wisenetix

Mar 21, 2024 โข 23min
Xavier Drake: Transforming Agriculture with Digital | Ep. 29
In this episode of the Wisenetix Podcast, Xavier Drake, a seasoned marketing manager in the agriculture sector, explores the evolving landscape of digital marketing. Xavier shares insights from his journey in agriculture to mastering digital marketing strategies, highlighting the importance of data-driven decision-making and the role of digital media in building brand relationships. This discussion is essential for professionals in the agriculture industry seeking to navigate the digital marketing realm effectively. Tune in on major platforms to gain valuable insights into adapting and thriving in the digital space.โThe secret? Listen more than you speak. The market speaks volumes; it's our job to listen.โ - Xavier Drake ๐ ๐ฒ๐ฒ๐ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐: Xavier Drake has significantly progressed through various roles at Lely North America, culminating as the Strategic Marketing Manager. With a background that includes an MBA in Innovation and Leadership from Drake University, he has excelled in aligning marketing strategies with commercial objectives, improving CRM processes, and supporting sales initiatives. His journey also features interim Sales Management in Canada and early experience in construction and turf management, showcasing a diverse skill set and a commitment to driving agricultural innovation.(00:00) Highlight(00:36) Meet Xavier Drake(01:08) Agriculture to business(02:19) Marketing journey begins(04:45) Digital strategy secrets(08:04) Marketing evolution insights(10:51) Overcoming marketing challenges(13:46) Traits for success(20:46) Final wisdom sharedAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐๐, ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐ ๐ผ๐ฟ ๐ฎ๐ป๐ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.Instagram: @wisenetixLinkedIn: Wisenetix

4 snips
Mar 14, 2024 โข 45min
Chris Mateo: Bridging Technical Skills and Business | Ep. 28
Discover Chris Mateo's journey from the Philippines to VP of Sales at Standard Nutrition, and his insights on career progression in agriculture. Learn about leveraging work experiences, embracing mistakes, and building diverse relationships for success in the industry.

Mar 7, 2024 โข 24min
Trevor Gies: Navigating Digital Trends | Ep. 27
In this episode of the Wisenetix Podcast, host Darryl Ayers engages Trevor Gies, Senior Marketing Manager at Cobb Vantress, in a dynamic discussion about the pivotal role of digital marketing in the agriculture industry. Trevor shares insights from his extensive experience, emphasizing the importance of data, digital strategy, and the continuous evolution of marketing tactics to meet the ever-changing consumer preferences. This episode is a must-listen for professionals in the agriculture sector looking to elevate their marketing strategies and understand the digital landscape's impact on consumer engagement. Don't miss out on these invaluable marketing insights; tune in now."Digital marketing is no longer optional; it's essential. Living fully online, from browsing to buying, defines our era." - Trevor GiesWhat you'll learn:(00:00) Highlight(00:55) Episode Introduction(01:01) Trevorโs Arrival(02:12) Fatherhood Achievement(02:49) Sports to Poultry(03:23) Learning Journey(07:05) Digital Evolution(11:07) Branding Insights(14:06) Global Challenges(22:17) Life Advice(22:50) Trevor Online๐ ๐ฒ๐ฒ๐ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐: Meet Trevor Gies, Senior Marketing Manager at Cobb Vantress, a visionary in agribusiness marketing with nearly a decade of experience. Transforming his passion for the poultry industry and continuous learning into innovative digital strategies, Trevor promises to share valuable insights shaping the future of agribusiness marketing.Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐๐, ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐ ๐ผ๐ฟ ๐ฎ๐ป๐ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.Instagram: @wisenetixLinkedIn: Wisenetix

Feb 29, 2024 โข 39min
Ignacio Albornoz: Cultivating Digital Growth | Ep. 26
In this insightful episode of the Wisenetix Podcast, we are honored to host Ignacio Albornoz, CEO and Founder of Cattler, who shares his unique journey from Argentina to becoming a pioneering figure in the agriculture industry through the integration of farming, technology, and economics. Ignacio discusses the challenges and triumphs of digitizing farms, his approach to merging diverse sectors for innovative solutions, and the importance of understanding different cultures in the agriculture business. This conversation is essential for anyone interested in the intersection of agriculture and technology, offering perspectives on global agriculture practices, the evolution of farming through digital innovation, and the power of resilience in pursuing entrepreneurial success."Content marketing is crucial, almost the only thing we do to connect with our audience."What you'll learn:(00:00) Highlight(00:40) Intro and welcome(01:49) Ignacio's journey(03:19) Fusion of worlds(05:01) Global insights(06:45) Travel's value(14:18) Content marketing(16:57) User feedback challenge๐ ๐ฒ๐ฒ๐ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐: Ignacio Albornoz, CEO of Cattler, combines farming, technology, and economics expertise, hailing from Argentina. Since 2018, he's innovated U.S. agriculture with digital solutions, leveraging his diverse background to connect disparate worlds, enhancing sustainable farming practices. Ignacio embodies the spirit of global agricultural innovation and leadership.Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐๐, ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐ ๐ผ๐ฟ ๐ฎ๐ป๐ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.Instagram: @wisenetixLinkedIn: Wisenetix

Feb 22, 2024 โข 46min
Tiago Santos: The Evolution of Agri-Business | Ep 25
In this enlightening episode of the Wisenetix Podcast, we engage with Tiago Tedeschi dos Santos, Global Technical Director at AB Vista, delving into the intricacies of innovation and marketing in the agriculture industry. Tiago shares his rich journey from a technical expert to embracing marketing strategies, shedding light on the pivotal role of customer-centric approaches in driving business growth. This episode offers valuable insights into adapting and thriving in the ever-evolving landscape of agricultural business and marketing, making it a must-listen for industry professionals seeking to leverage change for success. Tune in to discover actionable strategies that can transform your approach to marketing and innovation within the agriculture industry."Success demands more than a one-size-fits-all approach; it's about listening first and adapting to meet each customer's unique needs."What you'll learn:(00:00) Highlight(00:35) Welcome and introduction(06:05) Career and personal growth(10:62) Evolving agri-business landscape(15:63) Marketing meets technical insight(20:50) Learning from competition(25:53) Empowering team decisions(30:21) Customer-centric approach(34:37) The power of context(38:56) Essential advice shared๐ ๐ฒ๐ฒ๐ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐: Discover Tiago Tedeschi dos Santos, Global Technical Director at AB Vista, whose journey from a passionate nutritionist to a leading innovator in the agri-business sector exemplifies a blend of technical expertise and strategic vision. Residing in the UK, Tiago's global perspective enriches his drive for customer-centric solutions in agriculture. Join us to explore his transformative insights.Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐๐, ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐ ๐ผ๐ฟ ๐ฎ๐ป๐ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.Instagram: @wisenetixLinkedIn: Wisenetix

Feb 15, 2024 โข 33min
Dr. John Sonderman: Genetic Advances in Agriculture | Ep. 24
In this insightful episode of the Wisenetix Podcast, Dr. John Sonderman, Director of Technical Services at DNA Genetics, shares his extensive experience in swine genetics and its pivotal role in enhancing the agriculture industry's profitability and sustainability. With a focus on practical advice for improving production practices, Johnโs expertise offers valuable insights for anyone involved in the agriculture sector, especially those looking to optimize their operations with cutting-edge genetic advancements. Tune in to explore innovative strategies that can transform your business approach."Sometimes you might find yourself telling them what to do instead of listening to their concerns. If you can't listen, it's going to be really hard to get to the root of the problem."What you'll learn:(00:00) Highlight(00:31) Introduction(00:54) John's agricultural impact(02:08) Farm profitability insights(06:00) Listening to succeed(11:29) Success traits unveiled(14:46) Productivity morning rituals(17:17) Career alternatives explored(26:06) Mentoring's powerful influence(29:44) Final thoughts & contacts๐ ๐ฒ๐ฒ๐ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐: Dr. John Sonderman, Director of Technical Services at DNA Genetics, is a visionary in digital agriculture and marketing. His unique approach to farm improvement is rooted in a family heritage of agriculture, providing deep insights for practical innovations and branding strategies. Dr. John excels in listening and transforming challenges into tangible solutions, redefining success in the agricultural sector.Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐๐, ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐ ๐ผ๐ฟ ๐ฎ๐ป๐ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.Instagram: @wisenetixLinkedIn: Wisenetix

Feb 8, 2024 โข 30min
Wouter Lassauw: Digital Marketing in Agriculture | Ep. 23
Discover how Wouter Lassauw navigates the world of digital marketing in agriculture, sharing insights on leveraging technology for efficiency and sustainability. From overcoming challenges to predicting the future, this episode is a deep dive into the evolving landscape of the industry.


