Wisenetix Podcast

In this episode of the Wisenetix Podcast, Xavier Drake, a seasoned marketing manager in the agriculture sector, explores the evolving landscape of digital marketing. Xavier shares insights from his journey in agriculture to mastering digital marketing strategies, highlighting the importance of data-driven decision-making and the role of digital media in building brand relationships. This discussion is essential for professionals in the agriculture industry seeking to navigate the digital marketing realm effectively. Tune in on major platforms to gain valuable insights into adapting and thriving in the digital space.“The secret? Listen more than you speak. The market speaks volumes; it's our job to listen.” - Xavier Drake 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Xavier Drake has significantly progressed through various roles at Lely North America, culminating as the Strategic Marketing Manager. With a background that includes an MBA in Innovation and Leadership from Drake University, he has excelled in aligning marketing strategies with commercial objectives, improving CRM processes, and supporting sales initiatives. His journey also features interim Sales Management in Canada and early experience in construction and turf management, showcasing a diverse skill set and a commitment to driving agricultural innovation.(00:00) Highlight(00:36) Meet Xavier Drake(01:08) Agriculture to business(02:19) Marketing journey begins(04:45) Digital strategy secrets(08:04) Marketing evolution insights(10:51) Overcoming marketing challenges(13:46) Traits for success(20:46) Final wisdom sharedAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Discover Chris Mateo's journey from the Philippines to VP of Sales at Standard Nutrition, and his insights on career progression in agriculture. Learn about leveraging work experiences, embracing mistakes, and building diverse relationships for success in the industry.

In this episode of the Wisenetix Podcast, host Darryl Ayers engages Trevor Gies, Senior Marketing Manager at Cobb Vantress, in a dynamic discussion about the pivotal role of digital marketing in the agriculture industry. Trevor shares insights from his extensive experience, emphasizing the importance of data, digital strategy, and the continuous evolution of marketing tactics to meet the ever-changing consumer preferences. This episode is a must-listen for professionals in the agriculture sector looking to elevate their marketing strategies and understand the digital landscape's impact on consumer engagement. Don't miss out on these invaluable marketing insights; tune in now."Digital marketing is no longer optional; it's essential. Living fully online, from browsing to buying, defines our era." - Trevor GiesWhat you'll learn:(00:00) Highlight(00:55) Episode Introduction(01:01) Trevor’s Arrival(02:12) Fatherhood Achievement(02:49) Sports to Poultry(03:23) Learning Journey(07:05) Digital Evolution(11:07) Branding Insights(14:06) Global Challenges(22:17) Life Advice(22:50) Trevor Online𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Meet Trevor Gies, Senior Marketing Manager at Cobb Vantress, a visionary in agribusiness marketing with nearly a decade of experience. Transforming his passion for the poultry industry and continuous learning into innovative digital strategies, Trevor promises to share valuable insights shaping the future of agribusiness marketing.Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

In this insightful episode of the Wisenetix Podcast, we are honored to host Ignacio Albornoz, CEO and Founder of Cattler, who shares his unique journey from Argentina to becoming a pioneering figure in the agriculture industry through the integration of farming, technology, and economics. Ignacio discusses the challenges and triumphs of digitizing farms, his approach to merging diverse sectors for innovative solutions, and the importance of understanding different cultures in the agriculture business. This conversation is essential for anyone interested in the intersection of agriculture and technology, offering perspectives on global agriculture practices, the evolution of farming through digital innovation, and the power of resilience in pursuing entrepreneurial success."Content marketing is crucial, almost the only thing we do to connect with our audience."What you'll learn:(00:00) Highlight(00:40) Intro and welcome(01:49) Ignacio's journey(03:19) Fusion of worlds(05:01) Global insights(06:45) Travel's value(14:18) Content marketing(16:57) User feedback challenge𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Ignacio Albornoz, CEO of Cattler, combines farming, technology, and economics expertise, hailing from Argentina. Since 2018, he's innovated U.S. agriculture with digital solutions, leveraging his diverse background to connect disparate worlds, enhancing sustainable farming practices. Ignacio embodies the spirit of global agricultural innovation and leadership.Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

In this enlightening episode of the Wisenetix Podcast, we engage with Tiago Tedeschi dos Santos, Global Technical Director at AB Vista, delving into the intricacies of innovation and marketing in the agriculture industry. Tiago shares his rich journey from a technical expert to embracing marketing strategies, shedding light on the pivotal role of customer-centric approaches in driving business growth. This episode offers valuable insights into adapting and thriving in the ever-evolving landscape of agricultural business and marketing, making it a must-listen for industry professionals seeking to leverage change for success. Tune in to discover actionable strategies that can transform your approach to marketing and innovation within the agriculture industry."Success demands more than a one-size-fits-all approach; it's about listening first and adapting to meet each customer's unique needs."What you'll learn:(00:00) Highlight(00:35) Welcome and introduction(06:05) Career and personal growth(10:62) Evolving agri-business landscape(15:63) Marketing meets technical insight(20:50) Learning from competition(25:53) Empowering team decisions(30:21) Customer-centric approach(34:37) The power of context(38:56) Essential advice shared𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Discover Tiago Tedeschi dos Santos, Global Technical Director at AB Vista, whose journey from a passionate nutritionist to a leading innovator in the agri-business sector exemplifies a blend of technical expertise and strategic vision. Residing in the UK, Tiago's global perspective enriches his drive for customer-centric solutions in agriculture. Join us to explore his transformative insights.Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

In this insightful episode of the Wisenetix Podcast, Dr. John Sonderman, Director of Technical Services at DNA Genetics, shares his extensive experience in swine genetics and its pivotal role in enhancing the agriculture industry's profitability and sustainability. With a focus on practical advice for improving production practices, John’s expertise offers valuable insights for anyone involved in the agriculture sector, especially those looking to optimize their operations with cutting-edge genetic advancements. Tune in to explore innovative strategies that can transform your business approach."Sometimes you might find yourself telling them what to do instead of listening to their concerns. If you can't listen, it's going to be really hard to get to the root of the problem."What you'll learn:(00:00) Highlight(00:31) Introduction(00:54) John's agricultural impact(02:08) Farm profitability insights(06:00) Listening to succeed(11:29) Success traits unveiled(14:46) Productivity morning rituals(17:17) Career alternatives explored(26:06) Mentoring's powerful influence(29:44) Final thoughts & contacts𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. John Sonderman, Director of Technical Services at DNA Genetics, is a visionary in digital agriculture and marketing. His unique approach to farm improvement is rooted in a family heritage of agriculture, providing deep insights for practical innovations and branding strategies. Dr. John excels in listening and transforming challenges into tangible solutions, redefining success in the agricultural sector.Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Discover how Wouter Lassauw navigates the world of digital marketing in agriculture, sharing insights on leveraging technology for efficiency and sustainability. From overcoming challenges to predicting the future, this episode is a deep dive into the evolving landscape of the industry.

In this engaging episode of the Wisenetix Podcast, host Darryl Ayers converses with Cristal Westwood, Director of Marketing at Energy Feeds International. Cristal shares her intriguing journey from corporate giants like Starbucks and 7-Eleven to the dynamic world of marketing in the agriculture sector. Her insights reveal the importance of authenticity, risk-taking, and the transformative power of marketing in shaping a brand’s image. This episode is a must-listen for professionals in the marketing strategies industry, offering valuable lessons from Cristal’s unique career path. Tune in for an enlightening discussion that blends personal growth with professional development in the realm of marketing.“Content marketing is about pulling people in, not just pushing messages."What you'll learn:(00:00) Highlight(00:24) Introduction(00:52) Career transition(01:40) Corporate culture(03:24) Marketing achievements(04:44) Website overhaul(08:32) Content strategies(12:34) Technical content(22:44) Final questions(25:45) Episode conclusion𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: ​​Meet Cristal Westwood, Director of Marketing at Energy Feeds International. Transitioning from corporate giants like Starbucks and 7-Eleven, Cristal brings a unique perspective to agricultural marketing. Her journey illustrates the power of career shifts, embracing authenticity, and redefining success. Join us as Cristal shares insights from her transformative career path.Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

In this captivating episode of the Wisenetix Podcast, host Darryl Ayers chats with Rob Hannam, an expert in farm health and marketing. They dive into cutting-edge biosecurity solutions for farming. Rob opens up about his experiences with Farm Health Guardian, highlighting the crucial role of clear communication, smart planning, and using tech in farming. This episode is packed with useful tips and exciting conversations for anyone curious about agri-tech and marketing. Tune in for a load of practical wisdom on the future of farming tech."Strategic planning in agriculture goes beyond technology; it's about market understanding." - Rob HannamNOTE: Special Resource Mentioned in the Interview: During our engaging conversation with Rob Hannam, he referenced a valuable science communication framework that has been instrumental in his work. We're excited to share that this framework is now accessible to all our listeners. It's available for free download on the Synthesis website, with no sign-up required. To gain insights from this comprehensive tool, simply visit: Synthesis Science Communication Framework. Don't miss this opportunity to enhance your understanding and application of effective science communication strategies!What you'll learn:(00:00) Highlight(00:30) Introduction(01:40) Farm health origins(03:42) Business achievements(05:01) Marketing essentials(09:41) Cost-effective strategies(16:52) Startup leadership(25:07) Book recommendations(30:20) Episode wrap-up𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: ​​Meet Rob Hannam, a dynamic figure in agricultural innovation and marketing. With his extensive experience in farm health, Rob is the driving force behind Farm Health Guardian, a revolutionary biosecurity solution. His expertise shines in strategic planning and effective communication, making him a key player in advancing agricultural technology and marketing strategies. His insights on agri-tech are invaluable for anyone looking to understand the future of farming and technology integration in agriculture.Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix

Dive into our latest Wisenetix Podcast episode with Allison Troesser, and get the scoop on today's marketing trends in the agricultural world. Allison unpacks the essentials of combining marketing know-how with real-world agri-experience. It's a must-listen for anyone eager to make an impact in the dynamic world of agri-marketing. Discover how to connect with diverse audiences, create content that resonates, and build a brand that stands out. Tune in now to our conversation with Allison and start supercharging your marketing approach today!"Technical content and customer stories add substance and relatability to a brand." - Allison TroesserWhat you'll learn:(00:00) Highlight(00:23) Introduction(01:43) Marketing shift(05:10) Marketing evolution(06:23) Generational targeting(08:00) Technical branding(08:55) Mentorship impact(11:06) Teamwork focus(13:19) Social media role(15:55) Agriculture impact(18:21) Closing remarks𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: ​​Allison Troesser, a vibrant force in the agricultural marketing world, brings a fresh blend of animal science and marketing savvy to the table. A graduate of Oklahoma State University with a degree in Animal Science, Allison's journey from a livestock and crop production farm to becoming a social media specialist and marketing assistant is inspiring. Her experience in increasing social media engagement and her insightful views on the evolving marketing strategies in the agri-sector make her an intriguing voice in the industry.Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.Instagram: @wisenetixLinkedIn:  Wisenetix