In this enlightening episode of the Wisenetix Podcast, we engage with Tiago Tedeschi dos Santos, Global Technical Director at AB Vista, delving into the intricacies of innovation and marketing in the agriculture industry. Tiago shares his rich journey from a technical expert to embracing marketing strategies, shedding light on the pivotal role of customer-centric approaches in driving business growth. This episode offers valuable insights into adapting and thriving in the ever-evolving landscape of agricultural business and marketing, making it a must-listen for industry professionals seeking to leverage change for success. Tune in to discover actionable strategies that can transform your approach to marketing and innovation within the agriculture industry.

"Success demands more than a one-size-fits-all approach; it's about listening first and adapting to meet each customer's unique needs."

What you'll learn:

• (00:00) Highlight
• (00:35) Welcome and introduction
• (06:05) Career and personal growth
• (10:62) Evolving agri-business landscape
• (15:63) Marketing meets technical insight
• (20:50) Learning from competition
• (25:53) Empowering team decisions
• (30:21) Customer-centric approach
• (34:37) The power of context
• (38:56) Essential advice shared

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Discover Tiago Tedeschi dos Santos, Global Technical Director at AB Vista, whose journey from a passionate nutritionist to a leading innovator in the agri-business sector exemplifies a blend of technical expertise and strategic vision. Residing in the UK, Tiago's global perspective enriches his drive for customer-centric solutions in agriculture. Join us to explore his transformative insights.

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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