AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Wisenetix Podcast
Dori Kralj: Strategic Agriculture Marketing | Ep. 58
Oct 10, 2024
Dori Kralj, a Marketing Specialist at MSD Animal Health with a rich background in agriculture, shares her insights on effective marketing strategies in the swine industry. She discusses the importance of trust and transparent communication when promoting products and emphasizes the role of technical content in building brand credibility. Dori also reflects on her journey from family challenges in agriculture to embracing marketing opportunities, advocating for adaptability in both personal and professional growth.
31:07
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Technical content is essential for building trust among veterinarians and producers by providing data-driven assurance on new agricultural products.
- Personal experiences in the swine industry enhance marketing strategies, emphasizing the importance of understanding target audiences and their unique challenges.
Deep dives
Building Confidence Through Technical Content
Creating and sharing technical content is vital in the veterinary and producer communities, as they seek data-driven assurance before implementing new products. When launching a new vaccine like CML, it is crucial to provide reliable information that demonstrates its efficacy in addressing major diseases in swine. Engaging with veterinarians and producers through real-world projects builds their confidence, allowing them to see firsthand how the product performs in practice, not just in controlled environments. By establishing transparency and providing evidence of results, trust in the product and the marketing organization is significantly enhanced.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode