Hello there!

In this episode of the Wisenetix Podcast, Ariana Bigham, a Marketing Communications Specialist at Datamars, brings her wealth of experience in branding and digital marketing within the agriculture industry. She shares insights on creating customer-focused brand strategies, the challenges of managing a global brand, and the unique aspects of digital marketing in a sector that's typically slow to embrace new technology. Tune in to discover practical tips for navigating change and connecting with your audience. Listen now on all major platforms to stay ahead in the agriculture business.

"Your brand loyalty starts inside first. Design your brand around your true beliefs and operations." 

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Ariana Bigham holds a Master of Science in Agricultural Communications from Texas Tech University and a double Bachelor of Science in Plant, Soil, and Environmental Sciences and Agricultural Media and Communication from West Texas A&M University. With over six years at Datamars, Ariana specializes in global brand and digital marketing strategies. Her experience spans managing product launches, global marketing projects, and teaching scientific communication.

What will you learn: 

• (00:00) Highlight
• (00:35) Introduction
• (09:43) Branding and brand strategy
• (17:15) Keeping customers at the center
• (23:29) Evolution, not revolution
• (29:08) Digital marketing in agriculture
• (36:45) Managing change effectively
• (39:51) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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