In this episode of the Wisenetix Podcast, Andrew Armstrong, Sales and Marketing Director at Pathway Intermediates, shares lessons from 30 years in global agri sales and feed additives. He explains how timeless fundamentals meet modern data, why long-term partnerships beat transactions, and how to position science-driven innovation across regions. Hear practical takes on relevance, trust, and sustainability that actually work. Listen now on all major platforms!

"Timeless husbandry fundamentals still determine outcomes, while modern technologies and data enhance consistency, decisions, and scale across species and systems."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Andrew Armstrong is Sales and Marketing Director at Pathway Intermediates with 25+ years in animal nutrition, health, and feed additives across the UK, Europe, and global markets. His work centers on strategic partnerships, market expansion, and translating R&D into relevant value for customers.

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What will you learn:

(00:00) Highlight
(00:37) Introduction
(03:55) Sales lessons
(05:56) Company focus
(09:17) Innovation story
(10:53) Partner trust
(12:26) Regional nuance
(23:00) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Andrew Armstrong: Customer Led R&D | Ep. 90