Welcome to another empowering episode of the Wisenetix Podcast. This is my first episode as host! Our special guest today is Mark Maxwell from Agrimesh, a startup that stands out in the growing field of AgriTech. Mark brings a unique and wholesome approach to the agriculture sector, utilizing the marvels of AI and the Internet of Things (IoT) to refine ag industry practices. Mark shares with us his incredible journey starting at IKEA and becoming a successful CEO at Agrimesh, showing us the main marketing tools he has in his toolbox, why building authority is more necessary than ever, and why we can't move that far working by ourselves. Pioneering in the field, Mark and Agrimesh are setting the bar high, presenting a perfect blend of traditional and modern practices in agriculture.

“I think we are stronger as a team, and we go a lot forward as a team. Sport requires a strong sense of teamwork, and building a business is no different." - Mark Maxwell

What you'll learn:

• (00:00) Highlight
• (00:36) Introduction 
• (02:25) Top achievements
• (04:00) Explaining my job
• (05:25) Marketing Strategies
• (07:50) Challenges in marketing and ag industry communication
• (14:55) The importance of mentorship
• (18:10) Being a CEO
• (21:10) A piece of advice on people starting a startup business
• (24:10) Final thoughts and recommendations

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Mark Maxwell

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Current: Chief Executive Officer at Agrimesh

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• International Trade, International Business at Concordia University
• Business Administration at Champlain College St Lambert
• Social Sciences at Champlain College St Lambert

Connect with the guest!

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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