Wisenetix Podcast Robyn Volkening: Balancing Tradition and Innovation | Ep. 14
In this insightful episode of the Wisenetix Podcast, we feature industry veteran Robyn Volkening as our special guest. Join us as Robyn shares her expertise in agricultural and animal health marketing, exploring the delicate balance between tradition and technology in the industry. Robyn dives into effective strategies for connecting with diverse audiences, bridging historical farms with modern animal care methods, and the influence of Western and rural lifestyles on marketing strategies. Furthermore, we examine the impact of integrated marketing in these sectors, highlighting the transition from printed catalogs to digital communication.
"If you have a roadmap and everything builds upon the next thing, it doesn't matter if you're cruising at 10 miles an hour or racing at 70 miles an hour; you're all headed in the same direction, and every step builds upon the previous. That's my guiding principle." - Robyn Volkening
What you'll learn:
- (00:00) Highlight
- (00:28) Introduction
- (07:46) Robynโs achievements and marketing philosophy
- (11:31) The differences in marketing to different generations
- (13:38) Utilizing different marketing tactics
- (17:13) The shift in marketing trends
- (19:42) The importance of branding in marketing
- (26:41) Discussing the expectations and tasks of marketing
- (31:29) The benefits of remote work
- (33:38) Potential alternative career paths
- (39:02) How to find Robyn online
๐ ๐ฒ๐ฒ๐ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐: Robyn Volkening
๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ
- Current: Marketing Lead at AHV International, North America
๐๐ฎ๐ฐ๐ธ๐ด๐ฟ๐ผ๐๐ป๐ฑ
- MA, Integrated Marketing Communications (University of Colorado Boulder)
- BA, Political Science & Public Administration (University of Wisconsin-Stevens Point)
Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast
๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐๐, ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐ ๐ผ๐ฟ ๐ฎ๐ป๐ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.
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