In this insightful episode of the Wisenetix Podcast, we feature industry veteran Robyn Volkening as our special guest. Join us as Robyn shares her expertise in agricultural and animal health marketing, exploring the delicate balance between tradition and technology in the industry. Robyn dives into effective strategies for connecting with diverse audiences, bridging historical farms with modern animal care methods, and the influence of Western and rural lifestyles on marketing strategies. Furthermore, we examine the impact of integrated marketing in these sectors, highlighting the transition from printed catalogs to digital communication.

"If you have a roadmap and everything builds upon the next thing, it doesn't matter if you're cruising at 10 miles an hour or racing at 70 miles an hour; you're all headed in the same direction, and every step builds upon the previous. That's my guiding principle." - Robyn Volkening

What you'll learn:

• (00:00) Highlight
• (00:28) Introduction
• (07:46) Robyn’s achievements and marketing philosophy
• (11:31) The differences in marketing to different generations
• (13:38) Utilizing different marketing tactics
• (17:13) The shift in marketing trends
• (19:42) The importance of branding in marketing
• (26:41) Discussing the expectations and tasks of marketing
• (31:29) The benefits of remote work
• (33:38) Potential alternative career paths
• (39:02) How to find Robyn online

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Robyn Volkening

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Current: Marketing Lead at AHV International, North America

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• MA, Integrated Marketing Communications (University of Colorado Boulder)
• BA, Political Science & Public Administration (University of Wisconsin-Stevens Point)

Connect with the guest!

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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