Wisenetix Podcast Tera Baker: Marketing in Livestock Management | Ep. 13
In this enlightening episode of the Wisenetix Podcast, we explore the evolution of dairy farming with our guest, Tera Baker, a renowned expert in Agricultural Marketing. Tera, serving as the North American Marketing Manager for a prominent livestock business, offers valuable insights into integrating traditional methods with modern marketing strategies to elevate the dairy industry. According to Tera, marketing is the lifeblood of a savvy business, combining strategy and creativity to drive sales significantly. She emphasizes that successful marketing isn't solely about visuals; it's about forging connections and grasping the marketplace's dynamics. Additionally, Tera shares her perspectives on the shifts in digital media, the critical role of building trust and establishing thought leadership, and addresses common myths about marketing.
"For a company to be successful and to have the best pulse on the market, marketing and sales must be in lockstep and work cohesively." - Tera Baker
What you'll learn:
- (00:00) Highlight
- (00:20) Introduction
- (02:20) Top achievements
- (05:52) Describing my job to my parents
- (07:40) Thoughts on changes in digital media
- (12:29) Building trust and thought leadership
- (16:50) Addressing misconceptions about marketing
- (21:25) Becoming a good marketer
- (26:32) Advice for those starting out in their career
- (31:07) Final questions
๐ ๐ฒ๐ฒ๐ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐: Tera Baker
๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ
- Current: Marketing Manager at Nedap Livestock Management
๐๐ฎ๐ฐ๐ธ๐ด๐ฟ๐ผ๐๐ป๐ฑ
- MBA, Business, Management, Marketing, and Related Support Services (Central Michigan University)
- B.Sc, AgriBusiness Management (Michigan State University)
Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast
๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐๐, ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐ ๐ผ๐ฟ ๐ฎ๐ป๐ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.
Instagram: @wisenetix
LinkedIn: Wisenetix