In this enlightening episode of the Wisenetix Podcast, we explore the evolution of dairy farming with our guest, Tera Baker, a renowned expert in Agricultural Marketing. Tera, serving as the North American Marketing Manager for a prominent livestock business, offers valuable insights into integrating traditional methods with modern marketing strategies to elevate the dairy industry. According to Tera, marketing is the lifeblood of a savvy business, combining strategy and creativity to drive sales significantly. She emphasizes that successful marketing isn't solely about visuals; it's about forging connections and grasping the marketplace's dynamics. Additionally, Tera shares her perspectives on the shifts in digital media, the critical role of building trust and establishing thought leadership, and addresses common myths about marketing.

"For a company to be successful and to have the best pulse on the market, marketing and sales must be in lockstep and work cohesively." - Tera Baker

What you'll learn:

• (00:00) Highlight
• (00:20) Introduction
• (02:20) Top achievements 
• (05:52) Describing my job to my parents
• (07:40) Thoughts on changes in digital media
• (12:29) Building trust and thought leadership
• (16:50) Addressing misconceptions about marketing
• (21:25) Becoming a good marketer 
• (26:32) Advice for those starting out in their career
• (31:07) Final questions

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Tera Baker

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Current: Marketing Manager at Nedap Livestock Management

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• MBA, Business, Management, Marketing, and Related Support Services (Central Michigan University)
• B.Sc, AgriBusiness Management (Michigan State University)

Connect with the guest!

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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