In this enlightening episode of the Wisenetix Podcast, we're joined by Dr. Apryle Horbal, the innovative force behind Vet Now. Dr. Horbal shares her insights into a leading organization in veterinary services, focusing on the care of livestock in remote areas. She delves into the challenges and solutions in delivering expert veterinary assistance, highlighting the use of telemedicine and data integration to revolutionize animal healthcare and improve interactions with animal caretakers. Furthermore, Dr. Horbal illuminates the distinct marketing approaches of this organization. She examines how it effectively communicates with a diverse range of stakeholders and manages the complexities of promoting in a niche market, ensuring its position as an innovator in the field of veterinary services.

“I would suggest embracing the power of saying 'no.' It's important to realize that you don't need to pursue every opportunity that comes your way. Understanding this can be liberating and empowering." - Dr. Apryle Horbal

What you'll learn:

• (00:00) Highlight
• (00:47) Introduction
• (08:53) Discussion about marketing
• (11:04) Challenges faced in the industry
• (13:24) Impact of economic uncertainty
• (15:25) Professional lessons learned
• (17:14) Professional tools used
• (19:07) Thoughts on being a founder and CEO
• (23:49) Misunderstandings about being a woman founder
• (27:06) Favorite trip

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: A seasoned professional in veterinary medicine, Dr. Apryle Horbal holds an extensive background in companion animal and equine hospital management. At the helm of Vet Now, she expertly combines her profound knowledge in animal healthcare with innovative technology applications. Dr. Horbal's career spans across various facets of veterinary science, particularly focusing on specialized care and leveraging technology to enhance veterinary practices. Her leadership at Vet Now showcases her commitment to advancing the field, particularly in the realms of livestock healthcare and veterinary technological solutions.

Connect with the guest!

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