Kickoff Sessions

Steve Tan, an e-commerce founder and investor, shares the shocking truth behind his fallout with Luke Belmar. He discusses how trust eroded during a PR crisis and reveals concerns over discrepancies in Luke's success stories. Steve explains the financial strain caused by funding imbalances and details the toxic communication that led to his exit. He emphasizes the importance of authenticity in business and reflects on the lessons learned from his experiences, ultimately focusing on rebuilding his personal brand and leading with integrity.

Dakota Robertson, a content and personal-brand strategist, shares insights on attracting clients through impactful content creation. He discusses the pitfalls of imitating others and the necessity of showcasing one's unique personality. Dakota introduces the GAP framework—growth, authority, and personal content—as a way to build trust. He emphasizes the importance of market research and leveraging trends, along with using storytelling for deeper audience connections. His practical tips on aligning brand values and consistently producing high-quality content are invaluable for aspiring creators.

In this engaging discussion, Matthew Dicks, a professional storyteller, bestselling author, and narrative craft teacher, shares secrets of impactful storytelling. He highlights the crucial role of vivid stories in creating memorable connections with audiences. Matthew recommends crafting concise origin stories and using humor strategically to foster relatability. He emphasizes the importance of charisma over perfect credentials and explains how to build suspense and drive immediate action in pitches, ensuring your message resonates and inspires.

In this engaging discussion, Matt Ryder, a seasoned sales operator and founder, shares his journey from scaling a business to launching successful sales software. He highlights the critical differences between good and great sales reps, emphasizing the importance of high activity and personal sales systems. Matt also delves into optimizing offers and the psychology of sales conversations. He advocates for authenticity in content marketing and discusses building a cohesive sales and content ecosystem that drives conversions. Tune in for actionable insights on sales strategy!

Taki Moore, an experienced coach and entrepreneur renowned for scaling coaching businesses and creating high-ticket programs, discusses innovative strategies to acquire clients effortlessly. He shares insights on the Autopilot Acquisition Model, emphasizing simplicity over complex funnels. Taki also highlights the importance of a three-layer content engine and the benefits of charging for workshops to enhance lead quality. Additionally, he explores coaching in the AI era and how to adapt proven strategies to align with personal goals, ultimately focusing on delivering real outcomes.

Tom Sparks, an entrepreneur and coach known for his expertise in high-ticket coaching businesses, shares valuable insights on building successful education products. He discusses the crucial role of partnerships in mastery and emphasizes the difference between teaching and mentoring for effective learning. Sparks delves into decision-making processes and highlights the importance of clarity in marketing to attract the right audience. They also explore the connection between personal growth and business success, advocating for a service-oriented approach to sales.

Cardinal Mason, an info-product entrepreneur, shares his wealth of experience in scaling coaching programs and mastering paid ads. He discusses the evolution from content creator to business operator, highlighting key strategies for consistent revenue. Topics include developing a sales team, the importance of targeting specific demographics, and using webinars to enhance conversions. Mason also explores the intersection of fitness and productivity, while emphasizing the transition from info products to complementary SaaS offerings. His insights reveal a roadmap for sustained business growth.

Elizabeth Walker, an NLP practitioner and coach, transforms entrepreneurial mindsets through neuro-linguistic programming. She delves into how language shapes our actions and productivity, emphasizing the importance of positive phrasing. Elizabeth redefines money as units of choice, exploring how to overcome revenue plateaus. She shares her personal journey from rock bottom to success, while advocating for healthy boundaries and aligned relationships. The conversation highlights the significance of curiosity and communication in driving growth and influence.

Jeremy Pogue, an expert in paid ads and sales funnels, shares his journey of scaling past $200k a month. He discusses the challenges of building a lean team and the crucial difference between revenue and profit in coaching. Pogue challenges common misconceptions about coaching businesses not being sellable and emphasizes the importance of personalization in success. With insights on effective marketing and client qualification through ads, he advocates for building communities that foster accountability and growth.

Matt Kelly, the founder of a thriving e-commerce brand that hit $20M+, shares his journey of scaling a business with a focus on team building and market strategy. He discusses the struggles of maintaining creativity as the brand grows and the transition from Meta ads to leveraging influencers. Kelly also covers the challenges of U.S. market expansion and why e-commerce poses unique hurdles compared to other business models. Plus, he reveals insights on high-ticket dropshipping and the importance of aligning personal goals with business strategies.