Kickoff Sessions #311 Dakota Robertson - How to Create Content That Actually Gets Clients
23 snips
Nov 9, 2025 Dakota Robertson, a content and personal-brand strategist, shares insights on attracting clients through impactful content creation. He discusses the pitfalls of imitating others and the necessity of showcasing one's unique personality. Dakota introduces the GAP framework—growth, authority, and personal content—as a way to build trust. He emphasizes the importance of market research and leveraging trends, along with using storytelling for deeper audience connections. His practical tips on aligning brand values and consistently producing high-quality content are invaluable for aspiring creators.
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Don't Become A Carbon Copy
- Copying popular creators makes you a forgettable carbon copy instead of a brand.
- Find and lean into unique stories, personality, and presentation to stand out.
Build A Creative Brief First
- Create a creative brief with bullet-point backstory questions and list major life events.
- Use it as a story bank to generate authentic content and teach through personal experience.
Use Values And Polarity To Filter
- Define your top 3–5 values and polarizing stances to attract the right audience.
- State what you stand for and against to filter ideal clients and create clarity.
