Kickoff Sessions #308 Taki Moore - The Simplest Way to Sign Coaching Clients on Autopilot
Oct 16, 2025
Taki Moore, an experienced coach and entrepreneur renowned for scaling coaching businesses and creating high-ticket programs, discusses innovative strategies to acquire clients effortlessly. He shares insights on the Autopilot Acquisition Model, emphasizing simplicity over complex funnels. Taki also highlights the importance of a three-layer content engine and the benefits of charging for workshops to enhance lead quality. Additionally, he explores coaching in the AI era and how to adapt proven strategies to align with personal goals, ultimately focusing on delivering real outcomes.
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Scale The Way That Fits You
- Growing a business shouldn't make your life worse; align the model to your personal strengths and preferences.
- Scaling into someone else's playbook creates a mismatch that leads to pain and burnout.
Scaling Down To Scale Up
- Taki scaled his team from 36 to 8 and cut the sales team from nine to zero to regain lightness.
- The business then signed four times more new clients monthly while improving profit and nimbleness.
Design Marketing Around Founder Content
- Focus marketing on founder-led content that shows how the system works and an irresistible offer.
- Separate lead generation (short-form daily) from nurture (email and long-form) to reduce sales friction.
