Kickoff Sessions #304 Jeremy Pogue - How to Build a 6 Figure Coaching Business With Ads & Setters ONLY
Sep 4, 2025
Jeremy Pogue, an expert in paid ads and sales funnels, shares his journey of scaling past $200k a month. He discusses the challenges of building a lean team and the crucial difference between revenue and profit in coaching. Pogue challenges common misconceptions about coaching businesses not being sellable and emphasizes the importance of personalization in success. With insights on effective marketing and client qualification through ads, he advocates for building communities that foster accountability and growth.
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Optimize For Profit Not Exit
- Coaching businesses often have low enterprise value, so optimize for cashflow and profit rather than exits.
- Put constraints on growth to stay lean, keep margins high, and demand A-player team members.
Choose The Right Model For You
- There is no single perfect business model; choose the model that fits your life goals.
- Define success personally, then reverse-engineer the right structure and margins.
Create A New Opportunity
- Position by creating a new opportunity, not an incremental improvement over competitors.
- Attack the enemy (e.g., organic-only coaches) to differentiate and attract your ideal clients.
