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(00:00) Preview and Intro
(01:12) Building a Lean Team Without Burnout
(04:06) Revenue vs. Profit: The Coaching Dilemma
(06:47) Why Coaching Businesses Aren’t Sellable
(08:14) Jeremy’s Background in Software & Mini Exits
(10:23) The Biggest Lie in Online Business
(12:22) Redefining Success & Lifestyle Goals
(16:04) Personal Brand Positioning
(19:05) From Organic Marketing to Paid Ads
(22:12) Why Simple Scales and Fancy Fails
(23:34) Content Alone Won’t Save Your Business
(25:31) Selling What Clients Want, Delivering What They Need
(29:30) Ads to VSL vs. Ads to Followers
(33:57) How to Qualify Clients Through Ads
(36:30) Willing vs. Able: Filtering the Right Audience
(40:54) Building Cult-Like Communities & Masterminds
(47:43) Lessons From Top Entrepreneurs & Mentors
(52:21) Consistency, Coachability, and Long-Term Thinking
(54:09) Why Hypothesis-Driven Testing Beats Guesswork
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