Kickoff Sessions #306 Cardinal Mason - How to Scale an Info Business to $1M/Month
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Oct 2, 2025 Cardinal Mason, an info-product entrepreneur, shares his wealth of experience in scaling coaching programs and mastering paid ads. He discusses the evolution from content creator to business operator, highlighting key strategies for consistent revenue. Topics include developing a sales team, the importance of targeting specific demographics, and using webinars to enhance conversions. Mason also explores the intersection of fitness and productivity, while emphasizing the transition from info products to complementary SaaS offerings. His insights reveal a roadmap for sustained business growth.
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Info Is A Durable Business If Run Right
- Info businesses aren't going out of style and can remain profitable long-term when run as real businesses.
- Audience-first creators fail faster than operators who build durable systems and fundamentals.
New Year's Hotel Ritual That Changed Focus
- Cardinal described locking into a business year by journaling alone in a Toronto hotel on New Year's Eve.
- That focused ritual catalyzed a shift from content creator to business operator and set his priorities for the year.
Learn Paid Ads To Bulletproof Revenue
- Learn paid ads so your offer can scale independent of social virality.
- Invest in repeatable skills that generate revenue even without a big personal audience.