Cardinal Mason

Cardinal Mason, an info-product entrepreneur, shares his wealth of experience in scaling coaching programs and mastering paid ads. He discusses the evolution from content creator to business operator, highlighting key strategies for consistent revenue. Topics include developing a sales team, the importance of targeting specific demographics, and using webinars to enhance conversions. Mason also explores the intersection of fitness and productivity, while emphasizing the transition from info products to complementary SaaS offerings. His insights reveal a roadmap for sustained business growth.